Website revision, 5 actions hold your ranking

 Many customers mentioned that after the website revision, the website ranking declined and the traffic decreased. In order to avoid these situations, we shared before The website needs to be revised. What SEO considerations should be considered? Pay attention to these eight items , And now, in order to prevent the revision from affecting the ranking of the website, we will share the following actions with additional code to reduce the impact of the revision on the search engine ranking:

1. Keep important pages

 

If the original webpage path file name rules are changed, the search engine will not find the location of the webpage that has been included, which means that the original place is filled with great information, but the search engine responsible for the watch is not notified after the move. , The search engine can’t find the original page, which has a serious impact on the website. It’s best to keep the important pages and the URL should not be changed. If there is really no way, at least make a new page corresponding to the original Web pages that rank well.

2. Do 301 directional forwarding

 

Many customers always mention the decline in page ranking and the decrease in traffic after the web page revision. Why is this happening? It is usually because you have changed the URL and closed the old website, but did not point the old URL to the new URL, which caused the Google search engine to think that your website has been closed. As a result, the accumulated website weight must be re-accumulated and optimized. It must also start again. Therefore, as long as there is a relocation of the website or a change of the website address, a redirection is required.

After the website is revised, the database of the search engine will not remove the old page immediately. It usually needs to wait for the search to be crawled and included the website again. At this time, it is necessary to set a 301 forwarding address so that the old webpage searched by the search engine can lead to the new page. In order to ensure the weight transfer, and let users not miss the old page and return to the new page correctly.

Under what circumstances do you need to forward?

As long as the website has been revised or updated, and the changes will affect the change of the URL, forwarding is required.

Different URLs all link to the same page, like:

xxx.com>  www.xxx.com

xxx.com/index.html>  www.xxx.com/index.html

https://xxx.com>  https://www.xxx.com

https://xxx.com/index.html>  https://www.xxx.com/index.html

Here you can see that although the above URLs are all different, the content connected to them is all the same. In particular, Google has been promoting the use of https in recent years. Many websites have started to use this agreement because of the importance of web security. However, after applying for https, they did not transfer the old URL to https, which caused a lot of traffic to flow to the http URL, rather than more. Secure https, then 301 forwarding must be used

What is 301 forwarding?

301 redirect (also known as 301 redirect, 301 redirect) refers to the status code sent when a user or search spider requests a reply from the web server. 301 means: this URL is permanently transferred to another URL, so it is also called For 301 forwarding.

Common status codes are as follows:

200: normal

404: The page does not exist

302: This website is temporarily moved to another page

500: web program error

What methods can be forwarded?

The more recommended way is to use web.config. or .htaccess to do 301 forwarding, or directly write code such as php to do forwarding. Others, such as JavaScript and meta refresh, are used too often for suspected cheating. Jump mode, so it is not recommended.

How to write .htaccess?

.htaccess is the default name of the file directory system-level configuration file of Apache HTTP Server. It provides support for defining user-defined commands in the main configuration file. In addition to doing 301 forwarding, it can also block specific IP, password protection, and prohibit reading files. It also has many powerful functions. If you are not a program technician, I don’t know how to write .htaccess, you can refer to .htaccess Generator, a useful tool that can quickly generate .htaccess.

 

.htaccess Generator tutorial

The unified URL is www.example.com:

As shown in the figure below, your website URL was originally https://xxx.com, ​​but now you want to unify it into https://www.xxx.com, ​​just fill in the original URL in this field and you can do it for you From no www to a website with www.

3. Web page 404 orientation

 

I have shared before: The importance of 404 pages to SEO , pay special attention to the design of 404 error pages when revising, and do not allow users to see blank or "page not found" messages.

 

4. Rebuild the site map

 

Use https://www.xml-sitemaps.com/ to help the new site create two sitemaps, sitemap.xml and urlist.txt, and submit them to Google Search Console and the bing webmaster to help the new site be included in search engines.

 

5. SEO optimization for the new site

 

You should immediately optimize the content and SEO of the new site. Pay special attention to the establishment and density of keyword terms in the optimization of content and SEO. At the same time, look for high-quality links. Ask an SEO expert to help you to reduce the impact of the revision on the website.