The website needs to be revised. What SEO considerations should be considered? Pay attention to these eight items

  1. Content without keywords, or content with excessive use of keywords

 

This is a fatal mistake that web designers often make. In order to make the website more readable or cater to website visitors, they often forget to pay attention to the rewritten content and the density of keywords. If the page is optimized If you have already attracted a certain level of target visitors, you must pay special attention to the revision. The updated content may affect the original ranking, but if you rewrite the article with old ideas, it may not cause such a big impact. But if your website has not been optimized, then this is a good time for web designers to work with the SEO team.

 

 

What keyword terms should your industry have? You can use the Google keyword tool to analyze the traffic corresponding to the query, but another mistake in SEO is that the content is over-used with keywords, which will easily lead to search engines Think that you are a low-quality website, and even penalize your website. If you already have a good ranking, you must ask the SEO team to pay attention to the keywords of the content when you revise it.

2. Don't use design elements that increase the reading time of web pages!

 

 

"Step by step, steady and steady to win the game" This sentence is familiar to everyone, but if you read your web page step by step, when you read it, your visitors may leave the site without patience, and Google will feel you The website simply cannot be helpful to visitors. The speed of reading web pages is the number one factor for Google to measure the quality of your website. You only have a few seconds to catch the visitor’s footsteps. Therefore, discard those designs that increase web page reading time. Element now!

 

 

In addition, there are more and more people using mobile devices to browse the web. If your web page is not designed for a mobile version, it will completely hinder visitors from reading your website. What's more sad is that you will have to zoom in and out after entering the site. You may not be able to find the information you want. Such a website is completely NG!

 

 

3. Unoptimized pictures

 

 

This is exactly the key element of SEO that can affect your ranking. Search engines can’t read pictures. You can only help search spiders understand the meaning of your pictures by adding "Alt" tags. If you don’t add them, maybe It is easy to interrupt the spider search, resulting in some web pages or indexes not being included, but on the contrary, if the picture has been optimized, this may be a good opportunity for you to easily get the ranking, remember to put in a moderate key when adding annotation Words are not only good for ranking, but when your pictures have problems when reading, such words can also help visitors understand the original meaning of the picture.

4. Change site navigation

 

 

There is a smooth website browsing flow design, which is nothing more than that visitors and search engines love it! If your original website is not easy to browse, of course it is very good for you to change the movement line, or your website originally fixed some pages with a certain level of users, when they find that the original process has been changed, it is difficult for them to get used to the new movement. This may lead to an increase in bounce rate when you are online. Therefore, when designing a dynamic line, you must ensure that important information on your website is easily found by visitors or search engines. Regarding website structure dynamics, Google recommends what a website should have. Hierarchy.

 

 

5. Change the URL structure without notifying the search engine

 

 

The revision is a good time to change the URL. There are some URLs with high weight. You must not want to lose the traffic during the revision, but you don’t want to link to an outdated URL. You can move the entire website to a new one. Location, but you must tell the search engine that you are doing this. If you fail to inform the search engine, it will seriously affect the weight of the URL, and of course traffic will be lost a lot. Using 301 redirects is the most effective and friendly way to inform search engines of redirects. If your entire domain is changed, please remember to resubmit to ensure that Google spiders will re-index your website.

 

 

6. Ignore the power of the community

 

 

Regarding the relationship between the community and SEO, Matt Cutts did not explicitly point out that the community has a direct relationship with search rankings, but in fact, from other aspects, community activity still has a certain degree of influence on SEO, after all Communities help increase brand awareness and better understand website content. Brand exposure will generate links. If your website is well integrated with the community, your website will be a website when it appears in the community search results. Bring traffic.

 

 

For example, if you write an article about how a novice camera is used, it is reposted several times, or even shared on Twitter, and is seen by industry authorities and then shared, this is a natural backlink. In this case The download weight will also be high, so after the revised website, you must not forget the connections of Facebook, Twitter, Pinterest.. and other communities.

7. Forgot to make internal links to the website

 

 

To improve your ranking, you must ensure that your web pages are easily included by search engines, so the links between pages are very important. It will help search spiders to crawl your web pages and increase your ranking at the same time. , The web designer does not do a good job of linking internal pages, or all links back to the home page, which will have a negative impact on rankings.

 

 

Making internal links to relevant pages can also help your visitors browse your website, and it can also increase the visitor’s stay time and reduce the bounce rate of the website. In this case, search engines will also think that your website is good for visitors. Helpful, indirectly affect search rankings.

 

 

8. Duplicate content Non Stop

 

 

If the URLs have the same page content, this will make Google not know which is the duplicate, and it will not know which page content to display when searching, and it will not appear in the end, such as If http://www. Instantshift.com and http://www.instantshift.com/home, these two URLs have the same content, which will cause Google confusion, so please make sure that when you have two pages with the same content, how to add tags , To let search engines know which page is to be displayed, and how to assign weights.