Traceable SEO: to help you find the culprit of natural traffic reduction

 The era of digital marketing is coming. We often analyze website traffic regularly to ensure that what we are working on can produce sweet fruits, but when you feel that you have done all SEO-related website operations, (such as high-quality blogs) , Content, links... etc.), will your traffic make any difference in the long run?

1. Find out when to reduce natural traffic

 

 

First, please log in to your Google Analytics and adjust the range to the maximum date. You can clearly observe the changes in organic traffic, think about the reasons for the changes (such as new website launches, new blogs... etc.), and also check the arrival Web page, to see if it’s only because of certain pages that affect the entire site, not a specific activity that affects the entire site

2. Compare the update time of the algorithm

 

Next, please check whether the search engine algorithm update time is included in your selected time range? Usually it affects traffic changes. It will only affect the traffic after a while after the update is published. These updates are hit The focus of the webpage, you should immediately take measures to adjust your website, if it is a Panda update, pay more attention to the strategic adjustment of the content, if it is a Penguin update, that is, pay more attention to internal and external links!

3. Identify other possible culprits

If your traffic changes do not meet the algorithm update time, it is more difficult! At this time, you have to find a step by step method to find the reasons that may affect the flow:

 

* Website revision (for optimization, you must set a 301 redirect for the old URL. There are many things to pay attention to in the website revision. 

*Remove or adjust your web content

 

*Redefine your service content

 

*Interrupted some advertising campaigns that will bring traffic: Maybe you think this advertising campaign is not effective, even if there is traffic but no conversion rate, you must still interrupt this type of advertising campaign

 

*Adjust web page elements, such as meta tags or robots.txt

 

*Change or delete your Google analysis code (Unexpectedly, this problem is very common, it may be accidentally moved to when mobilizing the web program)

 

*Change market positioning, or seasonal influence (for example, after winter, the demand for knitted goods will decline. For the trend, you can refer to Google Trend )

 

*The messy directory introduction makes your visitors wonder where to go

 

These techniques hope to help you find the root cause of the natural traffic and take corrective actions to achieve your SEO goals. If you don’t know how to start SEO, or you need a team to help you answer this goal, we provide online Free consultation, always happy to serve you.