How to Reduce Bounce Rate - To reduce the bounce rate, you can do this

 In simple terms, the bounce rate is to calculate the percentage of visitors who leave as soon as they enter the website and do not stay on the website to continue browsing the page. According to Google Analytics, the bounce rate refers to the single-page session on the website; in other words, if the user only visits one page during the session and leaves the website without any other request to the server, the system will calculate Jump out once.

Avinash Kaushik, a web analytics expert who authored the book "Web Analytics: An Hour A Day", once pointed out that if the bounce rate exceeds 35%, you need to pay attention, and if it exceeds 50%, it is more worrying. It is true that the bounce rate should not be too high, but it does not mean that if the bounce rate reaches 60% to 70%, you should panic.

A high bounce rate usually means that the relevance of the website entry page to the visitor is extremely limited; therefore, operators cannot expect potential customers to continue browsing on the website. Naturally, it is also difficult to achieve the purpose of product sales or conversion.

Bounce rate is not a scourge. Many experts regard it as an important indicator of website analysis. We should also have a correct understanding of bounce rate, not just stick to numbers - more importantly, we should focus on how effective it is Control or reduce the proportion.

To reduce the bounce rate of your website, you can try the following methods:

1.  Improve website speed

With the evolution of the times, many websites are now beautiful and colorful, and a large number of elements such as audio and video and images are also used. In this way, although it is easy to attract the attention of the public, it may also slow down the page loading speed. For visitors with specific needs, the slow speed of the website can make people feel impatient, and even turn to other alternatives. Therefore, if you want to reduce the bounce rate, it is recommended to use the web page performance tool provided by Google to check the performance of your own website.

2.  Enhanced search function

For those visitors who come with a clear intention to visit (such as looking for information, shopping, etc.), website search can be said to be a necessary function. Although many websites have search functions, they are just a chat. Actually, the effect is not good. This is actually a pity. It is recommended that website operators should face up to the importance of the website search function, so as not to let netizens leave because they can't find information!

3.  Optimize the mobile page

Mobile Internet. Therefore, website operators must pay attention to the needs of the action family-it is not necessary to develop a dedicated APP, but the mobile version of the website must be included in the consideration of the standard equipment!

4.  Increase legibility

The concept of legibility has its origins. When visitors read the information on the website, they can focus on the ideas conveyed by the content, without the need to waste extra effort to identify fonts or some complex visual elements. Legibility and visual design are closely related, so including font size, page layout, text and background contrast, etc., will affect the reading experience and willingness of visitors. It is recommended that the website design team should pay more attention to related configurations.

To reduce the bounce rate of a website, in addition to the four methods described above, you can also pay attention to many details, such as: minimizing bounce ads, optimizing website navigation lines, providing a complete website introduction, and strengthening calls to action. On the whole, only by constantly observing user behavior and then drawing up corrections and optimization plans can we effectively control the bounce rate of the website, I will elaborate on the specific details in the next time. This matter may be difficult to see immediately, but as long as you master the correct method, it will definitely improve. Well, let us work hard together!