Nowadays, people’s dependence on Youtube is getting higher and higher, and we all want to make our videos be among the best, but how do we do it? Here are three factors that affect YouTube rankings:
1. Watch Time
Watching time is currently the most influential factor. It refers to the total time spent by all viewers watching the movie. In simple terms, the more time the viewer stays in your movie, the easier it will be to rank your movie. before. How to increase the viewing time? Here are a few tips:
1. Attractive title and description of the movie: Basic but not negligible. If the audience is not attracted, how can you add time? Take a moment to think of a good title and let the viewer's cursor move to your video!
2. The first 15 seconds of the movie are the "golden seconds": the audience clicked into your movie, but if your movie has a lackluster beginning, why would the audience want to continue watching it? Give the audience a shocking education from the beginning of the film!
3. Create a playlist: Let the audience keep watching the movie themes they are interested in, which is an effective way to increase the viewing time. Create a playlist so that the audience can stay in your movie forever, even if they want to stop!
Second, the audience retention rate (Audience Retention)
Audience retention rate and viewing time are somewhat different things. Audience retention rate refers to when the audience leaves your video, but it will not affect the ranking much more than the viewing time, but you can improve your performance by using the audience retention rate. Video viewing time.
For example, if the length of film A is 20 minutes, and the audience leaves at 5 minutes, the audience retention rate of film A is 25%; the length of film B is 2 minutes, and the audience leaves at 1 minute, so the audience of film B The retention rate is 50%. Even though the audience retention rate of B film is higher, the ranking of A film will still be in the front because the audience stays 5 times longer.
You can add annotations in the film at the right time to increase the audience retention rate. Of course, interesting content is also indispensable.
3. Viewing Session
Because Youtube wants viewers to stay on their website as much as possible, Youtube prefers videos that are "last watched" and videos that "stay longer than the last video".
For example: A video stays for 1 minute → click B video to stay for 2 minutes (+1 point) → click C video to stay for 3 minutes (+2 points)
By grasping the above factors, you can also create compelling videos!
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