In this era when everyone loves watching videos more than words, more and more manufacturers will choose to use videos to assist their marketing. At present, when it comes to videos, most people's first reaction will think of Youtube, and because of the cooperation with Google, Youtube is also crucial to optimization.
Whether you are an individual or a manufacturer, if you want to start Youtube marketing, come and see how you can start!
Research the topic you want to develop first
If you have a general direction, you can first check the density of the terms related to the topic on the Internet. If there are videos on the topic everywhere, it may cause fierce competition and difficulty in ranking. It is recommended that you use the keyword planning tool to check the search volume of keywords and which ones are long-tail terms that can be developed.
Put keywords in the video name
The name of the video is the user’s first impression of it, and one of the important reasons for deciding whether to click on it. Therefore, it is very important to put your keywords in the video name, but don’t forget to add something new, don’t compare with other existing ones. The videos are the same.
Pick an attractive video thumbnail
The thumbnail of the video is actually the first impression of the user. It is not only used on Youtube. If the video is embedded on other websites, the thumbnail you set will also become the screen of the video before it is played, so make sure you choose one that attracts People’s icons, but don’t have nothing to do with the content just to attract people.
Choose relevant categories and tags for the video
If the user is browsing other videos related to your video, the category and tag can help Youtube recommend your video to users. It is recommended that you can add 6-8 tags for each video, and you can use several different but commonly used words for the same theme (because you don't know what tags others will use).
Write enough narrative for the video
Search engines cannot understand the content of your video, so you must provide enough information in the narrative below the video for the search engine to include. In the narrative, it is recommended that the keywords of the video appear appropriately, but they should not be overly piled.
Insert comments in the video
We have introduced the use of annotations or information cards to promote other information in the video before. This is also a good way to guide users, especially at the end of the video to recommend users your other videos, or recommend them to visit you Learn more on the website.
Ask a question and invite users to leave a message
Whether there are user comments on a video also has a great impact on the video’s ranking, so you can ask questions in the video and encourage users to leave their answers below, or encourage users to make suggestions or thoughts about the video.
Encourage subscription
If you publish videos on a regular basis, don’t forget to use annotations or remind users in the videos to encourage users to subscribe to your channel. It’s best to emphasize what wonderful content you will miss if you don’t subscribe.
Take a moment to set up your channel
Your channel is your face on Youtube. Don’t forget to set up photo stickers, channel opening images, channel descriptions, etc. It is best to add channel brand elements and colors to the beginning and end of the movie to make the overall impression more Consistent.
Create playlist
The playlist is a combination of several videos on related topics, not necessarily limited to the videos uploaded by yourself. If you can concatenate related videos into a playlist, it can also increase the possibility that users will continue to watch your videos . In addition, because Youtube search results can display channels, single videos, and playlists, adding a playlist of themes may also increase the chance of being searched.
Share your videos on other communities
In fact, users on other social platforms generally like to watch videos, so sharing hard-made videos on the community is also a good way to speed up sharing and increase the number of viewers. If necessary, you can also use video ads (currently video ad impressions, clicks single price compared to the keyword or ad network banner is still very cost-effective ).
Embed your videos in blogs, websites
I believe that if you have a website, most of the traffic may still be concentrated on the website, so don’t forget to embed your video into the website, and you can further set it in the Rich Snippets to let Google know Your website is related to your Youtube channel.
Use Youtube analysis and continuous improvement
We have also introduced Youtube analysis before , you can see the source and composition of your audience, study the audience's participation in the film, and then learn about the elements that attract the audience, or even change the target of the marketing appeal.
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