1. Optimize App or mobile website
Due to the substantial increase in mobile search volume, it has now even surpassed desktop computers, and the use of apps has become more common. When consumers have more choices, we must pay more attention to user experience in order to retain users.
Optimizing an App or website can be started from several angles:
(1) App icon icons should be designed simple and clear to help attract clicks to learn more about App information.
(2) You can find errors or suggestions in the app from user ratings and comments on the App Store. Developers should learn from suggestions and continue to optimize and adjust the App.
(3) When creating a mobile website, you should not only think about bringing all the website content over, but from the user's point of view, if you are using a mobile device, which content should be displayed first.
2. Structured data will become more important
Google has developed a Rank Brain system that allows search engines to display more intuitive results, but this system relies on the need to tag many website information and tell search engines which piece of information means what it means. Being able to do well in these "semantic tags" will have a positive impact on the search exposure of the website. We can use Google Webmaster Tools to generate tag syntax in the structured data testing tool to ensure that the information you set is correct. Regarding the diverse information on the website, such as videos, structured data tags can help the video page appear in search results and increase the click-through rate of the website.
3. Website structure design becomes more important
Website content is still an item that search engines value! Brands must focus on increasing customer engagement and keeping customers interested in order to increase conversion rates. The design of website structure can proceed from several levels:
(1) Website structure: such as layout and menu design. Is important content placed in a more prominent position? Is there a clear classification? Can the user quickly know where to find the information he needs? When visitors find it difficult to find the information they need on the website, they are likely to just click to return to the search results.
(2) Check the data on the website to see how visitors react. Do visitors visit specific web pages most often? Are there many people who click on different webpages in a short period of time, but do not stay for a long time in the end? Observe whether these people are looking for special information, but cannot find it, so they leave the website directly. Only by drawing out the user's behavior profile from the analysis can the right medicine be adjusted!
(3) In order to quickly guide users to find the information they need, consider adding "site search", especially for e-commerce sites, to help customers find the products and information they need more easily.
(4) Structural optimization should also be applied to the App and mobile web pages. For example, as we discussed before, we should use a visible menu design , and add buttons that can directly make calls or join LINE to improve conversion.
4. Website links are attracting attention
We can expose through social platforms or blogs to make the website more exposed and improve the quality and ranking of the website. Consider publishing some articles on industrial media platforms, answering questions in the discussion area, and leaving official website links under the articles or replies. In addition to proactively exposing the website, it is also necessary to regularly check whether there are links of poor quality (such as the webpage cannot be displayed, the website content is not good, etc.) and submit it to Google.
5. Search no longer only focuses on SEO rankings , but more importantly, website content and exposure on the Internet
Internet marketing should be towards cross-platform integrated marketing operations. For example: social media, audio-visual platforms, etc., and take advantage of the opportunity to integrate multiple platforms with content and advertising.
(1) The content shared in the community should share the content that customers love to search to enhance the chance of being searched.
(2) Corporate information should be presented clearly and completely on each platform. (Important! Customers often don't fill in information!)
(3) Use the actual data and information of the company to prove the value of the company to customers. For example: the sales volume of the product reaches 100,000 copies, and the customer service reaches 100,000.
(4) Share high-quality images and compelling text when sharing the community.
(5) When publishing articles on different platforms, you should include hyperlinks back to the official website or blog to help guide traffic from each platform to the website. (Important! Customers often keep linking!)
In short, don't regard website management and community management as two different tasks, or unnecessary work items. Now, they should be operated together at the same time as an overall search and marketing strategy for marketing companies .
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