The key to the effect of online marketing-to be a website that customers want to see

 At the moment when the Internet environment is becoming more and more popular and friendly, it is not difficult to construct a website, but what is interesting is how to accurately enable users to understand the ideas that the website wants to convey and obtain the required information on the website , Should be the most important function of the website, it can establish the unique features of the website in the vast sea of ​​nets to meet the needs of customers.

 

In addition, whether it is from SEO (search engine optimization) work or "keyword advertising operations", making a website that customers want to see is the key to the success of online marketing . Making a website that customers want to see can make SEO (search engine optimization) work better. It can also make the website "keyword advertising" effective. 

 

Website design and SEO

 

Nowadays, when netizens look for products, in addition to browsing on websites with known URLs, another way is to search on search engines. The sorting and presentation of search engines are basically based on the preferences of netizens. The more netizens like the keyword they clicked on, the more search engines will rank it first and maintain it for a long time.

 

The website architecture design is done well, so that when netizens search for keywords related to the company’s products, the search engine can display the company’s website and become the most desired object for customers. Doing a good job in website architecture design also means doing a good job in search engine optimization (SEO).

 

Many website design companies have a mechanism of "SEO Keyword Marketing Module", which can do a good job in website design for their clients. " SEO Keyword Marketing Module": mainly for the marketing mechanism provided by Internet marketing.

 

According to a survey conducted by the Internet, the website ranks 65% on the first page, 25% on the second page, and 5% on the third page. If the website falls to the fourth page.. It means that the website established by the business is a website orphan.. (No one goes to browse it) Therefore, the "SEO Keyword Marketing Module" will be a very important thing, it can save a lot Money can also prevent a website from becoming an orphan.

 

Website design and "keyword advertising" 

 

For "keyword advertising", being a website that customers want to see is the key to the success of online marketing. Making a website that customers want to see can improve the website quality index and improve the ranking of "keyword ads". 

 

Conception and planning work

 

To make a website that customers want to see, the conception and design action before the website design is very important. Just like the architect must first design the exterior and internal structure of the house before starting construction.

 

The website erection is a relatively large inclusion, not a simple sentence: upload to the rented host to complete the erection; just like we make a car, we can’t say that the wheels and the steel box are added to the engine. A car! Because before finishing the website, you need to have some knowledge, such as the understanding of virtual host, the connection method of the database, the basis of programming, the understanding of HTML syntax and so on.

 

Website interface design

 

To be a website that customers want to see, there must be a good design interface. In recent years, "websites" have long been classified as media in modern people's lives. Visual design is the user's first impression of a website. No matter how powerful the function is, if there is no good interface design, it cannot be recognized by users. In view of this point of view, the front-end user interface development and back-end program database are all based on the premise of enhancing the value of communication and business benefits, and the team’s professional visual design, commercial network marketing and corporate management talents are trying to achieve A realm that is widely recognized by the public and the industry.

 

The key points of the website interface design are: 1. Highlight the company's scale, characteristics, business philosophy and CIS (Enterprise Identification System) visual design. 2. Good guidance that the general public can easily use. Third, the stability of the host, slow or unopened websites are useless.

 

Website movement, structure and main axis

 

A website that customers want to see must be a website that has clear lines of movement and a complete structure that can express the company's product positioning and main axis and meet customer needs. It can also be said that a website that a customer wants to see must be echoed by the company's overall marketing plan. Such a website usually has a main field, and there are about several units under the main field, namely: about us, company organization, product introduction, main customers, contact information, etc. 

 

In order to meet the needs of customers, some projects and websites really have to work towards TQM (Total Quality Management). For example, the knowledge unit of the YAHOO website can be designed to satisfy customers who need to seek knowledge as well as customers who want to share knowledge; moreover, Qimo Knowledge itself has a set of systematic evaluation mechanism for publishing knowledge and asking questions. Knowledge, evaluation knowledge, review knowledge, and management knowledge, etc., can contain each other and promote the development of knowledge construction and knowledge sharing of the entire Qimo knowledge.

 

However, after all, any website operation will have its limitations. Therefore, YAHOO still needs to obtain customer opinions through the customer service center or suggestion mailbox in the website design. At the same time, it also needs to continue to review and modify the current website management practices and Business strategy.

 

For the websites of different product positioning companies, if the target customers want to see it, it is necessary to work hard in each unit according to the needs of the customers, so that the website has a good visual effect, movement and image main axis and other functions.

 

There have always been few so-called "generation masters" in the technology industry. The reason is very simple. There are many opportunities to be replaced by new technologies. It is difficult to predict when your position will disappear! The back waves of the Yangtze River push the front waves. If you don't want to be replaced by the back waves, the front waves have to continue to work hard to enrich them in order to maintain a chance of survival.

 

Website availability 

 

In addition to functionality, the usability of the website is also very important. In terms of the full-text search common on general websites, the so-called "functionality" means that the function must be correct and effective, and if a query is executed, the query result must be obtained;

 

The so-called "usability" is used to check whether this website is easy to operate. If a netizen has to browse the website for a long time to find this function, and enter many different fields to execute it, the netizen will feel very frustrated and will not come to this website again.

 

For general company websites, if customers can easily find the product information they want on the company website, this website is a website that customers want to see and come to.