What can you do to optimize your mobile website?

 How to do SEO optimization for mobile websites?

The importance of SEO action search marketing

In the continuous update of search algorithms, owners will not only pay attention to the search rankings of the computer version, but also the trend of mobile search. A survey conducted by Google in 2013 also pointed out that mobile search has officially surpassed computer search. The calculation ranking rules for mobile search It is also the key point that owners will pay attention to at the beginning. In a limited screen, the way of ranking is different from that of the computer version, and the results of the ranking may not be the same as the computer version.

So, what should you pay attention to if you want to rank well in mobile search? First, to reduce the bounce rate, you must first have a mobile version of the website . After all, for search engines, when a netizen searches for your website , But it jumped out because it is not easy to read. Even if the website provides the best content, it will not help. Search engines will still think that the website is not helpful to netizens, and naturally it will easily affect the ranking.

And general business there are two ways to create a mobile website, the first is the advantage with a ready-made tool to set up a mobile website , mobile site and then automatically jump code can be embedded in the computer version, change the second to respond sucked website Style web design ( multi-screen web design ) . Regardless of the vehicle, the web page can be automatically scaled and arranged. It is easy to aggregate the traffic from each vehicle by using a single URL. When choosing a mobile version of the website, pay attention to the SEO Which key points to pay attention to, and then optimize your mobile website.

The following are some key points to share in mobile search engine optimization:

1. Website inclusion status

To understand the status of your mobile website being crawled and indexed by search engines, you can use Google Webmaster Tools to understand the status of crawling and indexing. Submitting a Sitemap can make up for the lack of crawling by search engine spiders, and accelerate the speed of web page inclusion.

2. Website readability

 

For search engines, only text can be read. Images, Flash, or JavaScript are minimized. Images can be marked with Alt tags. Flash cannot be read on some mobile devices. Especially now that the iPhone still accounts for the bulk of the smart phone market, letting the iPhone invisible will miss many potential business opportunities that you cannot measure.

3. The website has a social sharing function

There are more users who use the community (facebook, twitter, google+, etc.) through mobile devices than those who use computers to access the community. 78% of people use their mobile phones to share their favorite webpages to the community, thereby increasing website traffic , Strive for better website ranking.

4. Content relevance of the website

The relevance of website content is very important. If it is not the content information users want, the bounce rate will increase relatively, which will affect the ranking. Also avoid repetitive content.

5. The speed of web page opening

If the web page opens very slowly, the bounce rate will increase relatively. But how to optimize the opening speed? You can use Google PageSpeed ​​Insight to improve this situation. Just enter the URL, and Google will provide you with suggestions for optimizing website speed, including optimizing images, compressing HTML, compressing CSS, and compressing JavaScript.. etc. suggestions, and provide practical suggestions, is a convenient tool that owners can use.