Take interior design website as an example to talk about website content optimization

 For SEO, content is very important, but the focus of content varies from industry to industry.

Last week, we discussed the good content elements of furniture-type websites , and this week we will continue to use the optimized content of interior design-type websites as examples.

 

People who can search for "interior design", "decoration", "decoration design" and other words,

Basically, there is a need for related interior decoration, and I hope to learn about related services or manufacturers.

It can be seen from the search trend that the monthly search volume of the word interior design is around 300,000 to 400,000.

Except for the New Year holidays, there has been no significant increase or decrease in search volume, which shows that there is a certain demand for this type of service throughout the year.

As for how to stand out from the 400,000 search results, it is necessary to capture the attention of consumers with wonderful content!

We put forward four SEO content optimization points for interior design websites based on excellent examples!

 

1. Essential elements

After analyzing the excellent websites of various industries, we found that their homepage usually contains several elements

-Images that make it clear what the website is selling

-Item and brief description of the product

-Community elements

- Company Introduction

-Customer Witnesses and Cases

For Google to recommend your website to the first page, these elements are indispensable!

Because these contents take into account the user experience and the preferences of search engines, they are among the best.

 

2. Media exposure

Regardless of whether it is exposed in a press release or exposed on platforms of related industries, these credible websites and article quotations can have a positive impact on their websites.

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3. Brand Power

According to our observations, although some websites do not have many external links, they will place relevant websites that are highly related to interior design and provide a large number of external links.

Together, if you can link your website to other related industry websites, you will be a big brand for search engines, and you will give your website a higher evaluation.

 4. Content

Among the model websites observed this time, one of the main pages is the relevant knowledge encyclopedia of the industry.

After verification, it is almost all original text content (the value brought by non-original performance is relatively low),

Because of these dozens of knowledge encyclopedia pages, the weight of the main page has increased to the fifth place of the overall website.

The data aggregation page is often trusted by search engines.

The data-rich ABC page is helpful for the weight ranking of the data summary page.

The ranking may not be displayed directly on pages A, B, and C, but will be passed up and accumulated to the data collection page.

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The above four points are the excellent content that we have observed in a model website of the "interior design" type .

If you are also this type of website, hope to improve the ranking,

You can try different operations to change the current situation.