Take furniture type website as an example to talk about SEO of website content

 The previous article on website ranking mentioned that the two most important factors of SEO,

In addition to links, the other is the content of the website.

But what kind of content should a website contain to be considered excellent?

Today we use the furniture type website to explain to you!    

 

1. Detailed product description

If a visitor comes to your website, but there are only a few pictures in the product, there is no textual description.

Just like when you walk into a store, you find that there are only a few products on the display shelf, but no product name or price.

It's really hard to make you willing to spend money, right?

It can be seen that a detailed description of the product is very important to consumers, and of course it is more important to you.

 

A good product description will include:

• product name

• Commodity price

• Product features (design concept, style...)

• Product specifications (size, color, material...)

• Others (applicable space, customized service...)

After reading it, please close my eyes and imagine, what you want to buy today is an armchair.

After searching, you first click on website A and see the above content;

I clicked on the B website again and saw that there was only a photo of an armchair.

Which one would you choose to buy from?

 

2. Material introduction and production process

If your products are more customized today, visitors will of course be very interested in the material and production process of the products.

At this time, if there is such information in the website, it will make customers more assured!

 

3. Product order process

Suppose today you paint a product carefully, and the visitor sees the product you like but doesn’t know how to buy it.

They will just leave your website directly, don’t forget that we have said that Internet visitors are quite easily distracted !

Stop wasting great opportunities! Write the product order process clearly on the website!

 

The information consumers will care about is as follows:

• Purchase channels (face-to-face, telephone, internet...)

• Intermediate communication with customers (size)

• payment method

• Commodity after-sales service

 

Remember to write more clearly and detailedly so that visitors can know how to buy, and it can also enhance the chances of website transactions!

 

The above three points can not only provide the information that consumers really need, but also increase the long-tail words of the website .

The traffic of long-tail terms is also not to be ignored for the website. In the long run, it will be quite helpful for the ranking of core terms !
 

4. Professional certification

The shining certificate is like a reassurance for consumers.

If there are any certifications and awards, don’t be too warm,

Put all the relevant certifications you have on the website to let visitors know that your company or product is trustworthy.

In the long run, search engines will think that your website is authoritative and trustworthy!

 

5. Customer case, customer witness

Recommendations from customers are always the most popular, which is the so-called push pit .

After the customer gets the product, will you care to understand the customer's evaluation of the product?

If you know that they are satisfied, you might as well ask them to write an open-box article or a simple recommendation.

In addition to making customers who want to buy the same product more at ease,

Similarly, this can also strengthen the authority and trust of search engines on the website.

 

6. Other Information

In addition to the above points, if the company has other information, it can also be posted on the Internet. Common information is:

• Latest news: event information, preferential programs, industry news, fashion trends... etc. Regular updates will help search engines to return to your website, and also let visitors know that your website is active and not a stagnant pool!

• Contact information: address, phone number, store information, let visitors know how to find you!

• Real-world scenes of stores and factories: Make it easier for visitors to understand the appearance of physical stores, and strengthen their desire to shop, especially for businesses that focus on physical sales!

 

The above six points, although they are more biased towards the website content recommendations for furniture type manufacturers,

But other industries may wish to consider whether there is anything that can be applied to them!