Furniture type website optimization operation focus

 This week, we will take furniture-type websites as an example to introduce you to the key points that should be paid attention to in the SEO operation of merchandise display-type websites !

 

1. Provide diverse information

Provide clear and detailed online catalogues and related types of product information on the website,

In addition to making search engines think your site is worthwhile, and then driving long tail terms,

It can also make users think that your products are diversified and worth staying on your website.

     

 

 

2. Improve product classification and site search mechanism

Good classification of website products will not only make your website structure clearer,

It also allows users to better find the information they want on your website, and not easily get lost.

 

Secretly: Search engines like well-structured websites!

3. Title differentiation

According to different pages, download different Titles and Descriptions, so that search engines can better analyze your different internal pages.

And can increase the number of pages included in search engines.

Although there are many products, it is not a small project to make the Title and Description of each inner page different.

But differentiation is a very important element in SEO, so it must not be ignored.

 

4. Breadcrumbs

The arrangement of breadcrumbs can show the hierarchy of your website,

Not only allows users to quickly understand the content and organization of the website, and enhance the user experience,

More structured search engines can crawl your website.

Google has integrated breadcrumbs into search results,

Therefore, optimize the level names in the breadcrumb navigation and use keywords as much as possible, which can greatly help SEO optimization.

 

5. Use Schema
Schema is a program used to allow search engines to parse the content of web pages more smoothly.

For example, relevant information such as product description, product size, store address, telephone number and business hours, etc.

Make it easier for search engines to provide content that search users need.

 

6. Community Elements

Due to the rise of social platforms, the Google search engine will also care about your performance on the community, including Facebook, Youtube, etc.

Remember to interact with fans more on the social platform, and in the PO article, add keywords related to the product in a timely manner and link to the company website.

 

The above six optimization points are provided for reference for customers whose website content is a product display type.