I believe you are not unfamiliar with 404 pages. When you visit a website, there will be an error page when the page is not found. But why do you want to make a 404 page?
Because he has a considerable influence on SEO, whether it is the inclusion of search engines, the stay time of netizens, the bounce rate... etc.
First, according to Google’s website management tool, the definition of a 404 page is as follows:
A 404 page is the page that users see when they try to link to a page that does not exist on your site (because they clicked an invalid link, deleted the page, or entered a misspelled URL). It is called a 404 page because the web server will return the HTTP status code 404 when responding to a request for a page that cannot be found, indicating that the page cannot be found. Although the standard 404 page varies depending on your ISP, it usually does not provide users with any useful information, so most users may leave your website.
If you can access your server, it is recommended that you create a custom 404 page. A good custom 404 page can help users find the information they need, while providing other useful content and encouraging them to browse your site further.
The importance of 404 error pages for SEO
After understanding the definition of a 404 page, what kind of influence does it have on search engine optimization? How to correct it?
1. Avoid directing the URL to the homepage, which will affect the degree of website inclusion
The situation where the webpage cannot be found often happens inadvertently, but the usual actions of netizens are to press the previous page or backspace to return to the previous page to continue. For a website, it is usually necessary to continue browsing, and some web engineers will choose to directly upload The webpage is redirected back to the homepage. This action can easily make search engines think that the website is cheating. It is very likely that the homepage cannot be included or the website will be blacklisted.
Therefore, the correct 404 page approach is to place the homepage link in the 404 page so that netizens can click back to the homepage or other key links on the website.
2. If the return code is incorrect, the keyword ranking will also be affected and decrease, and it will also affect the search engine inclusion
Search engines use HTTP status codes to identify the status of web pages. When a search engine gets an error link, the website should return a 404 status code to tell the search engine to abandon the index of the link. If a 200 or 302 status code is returned, the search engine will index the link, which leads to a large number of different links pointing to the same web content. As a result, the trust of search engines on the site has been greatly reduced, and the ranking of keywords will also be affected. The URLs of these pages will eventually be deleted by search engines.
You can try to make it yourself, or some space server renters also provide this service. After making it, make sure that the value returned is the 404 status code, not 202 or 302.
3. The netizens’ high departure rate and low stay time will affect the ranking for a long time.
The 404 page of a website is a detail that can easily be overlooked. When the website is revised or relocated, the old URL cannot be transferred to the new URL, which may affect the ranking of the entire website. In addition, if visitors can’t find the content they need, they will leave the website immediately. The website will greatly increase the bounce rate and reduce the stay time, which will also greatly affect the website ranking.
To avoid these situations, it is recommended to add key links to the website on the error page, so that even if the netizens go to the wrong page, they will still not jump out and continue browsing on your website.
Make an attractive 404 web design
Allow netizens to see the error page but still have the motivation to continue browsing other pages of the website. The attractive web design must not be ignored. Here are some special 404 pages:
The truth behind the 404 page... would you dare to get a glimpse?
The website of the four southerners makes you feel so humble!
Hey Mario, are you lost?
I think it’s not just the page that is wrong...
Can you see what is going on on this page~
The 404 page of Coke Tours is perfectly integrated with their service items!
After everyone understands the importance of the 404 page, and after watching a series of wonderful demonstrations,What would you do with the 404 page of your webpage?
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