3 ways to optimize old content

 I have shared with you an article on how to use old articles to increase website views , this time I will explain to you how to optimize the original article content of the website

 

 

The author of this article was observing his website and found that most of the traffic and viewing benefits still fall on the old article, and sometimes it takes 3 to 4 months for the new article to see the results, so he became the author Consider the opportunity to re-optimize the old content.

 

 

 

Therefore the author proposes three ways:

 

 

1. Strengthen internal links

 

The external links of the website are of course also important, but internal links are what we can do first. We can use ahrefs and other methods to find the pages with high weight in our website, and place internal links on these pages to lead to the pages we want to strengthen. High-weight pages and enhanced pages have similar content, you can consider placing more internal links. In this way, the pages of the old articles are strengthened.

 

 

 

2. Unify similar content

 

If two pages have similar content, the traffic may not be concentrated, and there may even be mutual rankings. The author gives an example:

 

If we now have two pages in the 5th and 6th places, there will be an 8% click-through rate, but if the 6th place content is consolidated to the 5th place, and the 6th place page is redirected to the 5th place Pages, external links and resources are also consolidated in the past and so on... It may be possible to advance the ranking, if you advance to the third place, you will have an additional 2% click-through rate.

 

The author believes that this method is often overlooked, and this method will take a short time to complete, is a relatively easy method to operate.

 

 

3. Create relevant content

 

 

If a page does not perform well for highly competitive keywords, we can create other pages with relevant content, and add links to these pages to lead back to poorly performing pages. This method is similar to the first point, but it can Create more content to help website visitors have a better user experience.