Do you still use the "click bait" that SEO must avoid?

 In this era of headline killings, clickbait has become a method of defrauding traffic. Which website headlines will be regarded as clickbait ? A few examples are provided below:

• What are the hottest newcomer designers talking about?
• Auto insurance companies hate this new trick
• You won't believe what will happen next
• Learn how to earn the first pot of gold in your life alone in the bathroom

 

It shouldn't be difficult for you to find that many news sites also often use click bait to flush their visitors. Although you may say "As long as there is high traffic and many people click, search engines will consider this website important", but as users become more savvy, they simply don't want to tolerate irrelevant or misleading content. Therefore, social platforms and search engines have also begun to pay attention to those content that does not match the title and brings users a bad experience.

 

How do search engines judge clickbait? The most obvious strategy is to measure how long users spend on websites with such titles . If you find that the user bounce rate is high, you can determine that the content is meaningless or incorrect. Therefore, even if the traffic is high, it will not be beneficial to SEO. .

 

 

​How can we write a really good website title? Of course attractiveness is still important, but it should also be ensured:

• Respect grammatical conventions
• The title is clearer and clearer
• Keep it natural
• The content must be understandable by the user
• Provide useful website content

The most important thing is that matching the essay title is the best policy! ! Don't disregard the quality of the content in order to flush traffic! After all, content is where you can really give users value! !