Among the key points of SEO operations, there are two very important operating directions for websites, one is website content and the other is website structure.
The following is an analysis of the content and structure that search engines and users prefer in the insurance industry.
1. In terms of website content-
(1) Definition of terms: provide an explanation of the definition of related insurance terms
(2) Frequently asked questions: QA and general question and answer questions for the product
(3) Policy provisions: terms, applicable ethnic groups, insurance content, product features, cases
(4) Selecting insurance teaching: insurance application process
(5) Call-to-action button: apply for insurance now, trial premium
(6) Thematic content: entering the workplace, starting a family and starting a business, the birth of a child, and the retirement of Lohas
2. Site structure-
(1) Data collection: make a table to clearly display the products
(2) Site index: In addition to the basic menu (side + top) and breadcrumbs, it needs to be placed at the bottom of each page
3. Other bonus points-
(1) Interconnection of various domains: Interconnection of various websites under the group to strengthen external link scores.
(2) User experience: If the website has good traffic and rich data, if users encounter something they don’t understand, they can solve it in the site without going to Google.
(3) Certificate authentication: Put relevant professional certificates in the about us section of the website.
(4) Good purchase process: General insurance industry websites will ask for information before giving detailed information about the policy.
But the good line is the opposite. Detailed policy information will be given before the user decides whether to fill in the information for insurance.
I believe that for the insurance industry, good results will be achieved after the website content and website structure are well done.
After you have enough energy, let's continue with the bonus project!
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