Tips for heading length selection by Google

 (1) Letters vary in width

Google’s default font is Arial, which will have different widths depending on the letter, so although it increases by 88 pixels, it is not possible to increase a fixed number of English letters

(2) Word length

If the word is too long to appear twice, Google will truncate the title directly from the previous word and get a shorter length than the original limit

(3) Truncate the title according to the brand

If the search term is "keyword + brand", Google will add the brand at the end of the title and cut off more titles