A big analysis of mobile search behavior (2)

 Grasp the timing of advertising, mobile searchers will automatically come to your door

　　Only by thoroughly understanding the behavior of mobile searchers can we make a winning strategy for our mobile group. The previous article mentioned the basic behaviors of mobile searchers , and this article will also analyze the feelings of mobile ads for searchers..

　　What are the things that mobile shoppers will notice when searching? First, 65% of people will notice mobile ads when they read the information they need . Of course, these people will also decide whether they will Pay attention to these advertisements, usually when searching in the store, the probability of noticing the mobile advertisement is the highest, followed by at work. This also means that the advertising target and area of ​​the store should be made by every customer in the nearby store. You can receive advertising messages from the store to guide customers to spend in the store.

　　Most of the mobile searchers search for purpose, while the rest is to kill time or find some new fun. When these purposeful actors are searching, what they care most is whether they can quickly find what they want. information, 59% of people think that when the time for action ads appear, and will not be very disturbing state , not the space of the screen, content can be very quick and easy to read, and most importantly, their own being Search related advertising content, so it also provides searchers with very convenient information.

　　No matter what the main purpose of mobile searchers is, they have some common characteristics. For example, all search behaviors still have the highest rate at home, and apart from those searching for entertainment information, about 70% of them are searching for purpose. Related information, and 50%-60% of people are browsing through mobile websites, followed by 35-40% through App . After searching, 30%-50% of people will actually visit the store or directly Buy online , or stay on the official website to browse other information.

　　Each mobile searchers will pay attention to different details and different habits, but the industry can go to deliver their ads through the normal behavior of mobile searchers choose the time, region, or even need to build a mobile website (this is SEO operational elements of the One), to help searchers find the information they want more quickly. This is the fast, convenient and suitable search method that the mobile community loves.