Analysis of mobile search behavior (1)

 　The behavior of mobile search is happening all the time, whether at home, at work, on the road... but companies... have they caught this vast business opportunity? According to a Google survey, more than half of mobile searchers, Within one hour after the search is completed , actions will be generated , including shopping, visits to stores, phone calls, etc., and then companies must first understand the behavior of mobile searchers in detail before they can formulate how to become mobile searchers within this hour The best choice of decisive strategy.

 

According to the survey, mobile searchers have the following characteristics:

 

1.   The top 15 items frequently searched by mobile searchers include: entertainment, news, knowledge, shopping , food, technology, health, social activities, restaurants, finance-related, beauty-related, travel, furniture

 

2. The   search volume is the highest in the afternoon and evening hours : about 17%-22%, which means that all advertisements, promotional activities, publicity... etc. should be delivered based on this principle to measure whether they can Relatively high output value

 

3. Different search locations also have different search behaviors: the search in the store is highest for food and shopping , the search at home is the highest for entertainment and food, the search technology and travel at work are the highest, and the restaurant and travel are the highest on the road. , And the search in schools is the highest in travel and entertainment. Because of such search behavior, retailers can grasp the customers in the store and do a good job in local marketing, which will increase the conversion rate of mobile customers.

 

4.   Fast and convenient are the main reasons for choosing mobile search : 81% of mobile searchers believe that mobile search is fast, convenient and can search anytime, anywhere

Also because mobile search happens all the time, it is also an important role in many decision-making processes. 57% of searchers will go directly to the store of the search result , 51% will shop online, 39% will call the store, and 30% Will you continue to browse the websites of retailers and feel the speed of mobile searchers? These behaviors are determined within an hour or even 10 minutes, so mobile search results will be the key factor in the next decisive battle in the business market.