The field of SEO is extensive and profound. Google has never really and clearly stated which factors will affect the rankings. This mysterious SEO can only be discovered through continuous experiments and tests. Although some of the experiments shared today are failures and some are successful, it is because of experiments that everyone will learn and make progress in the field of SEO .
Is the click-through rate of natural search important?
In this experiment, they grabbed 1,000 keywords from Webmaster Tools. It is obvious that in April, the click-through rate for the first place was only 22%, and it increased to 27% in September. The opposite was in September. The tenth place actually reduced the click rate (the curve is getting more and more curved), which reasonably reflects the results of mechanical learning. This change hopes that users can find what they want to see in the top few, instead of sliding to One hundred pages.
So does click-through rate matter? Of course it's important!
Does click-through rate affect rankings?
Many SEO operators have said that they will not manipulate click-through rate in order to improve website ranking, because they never think that click-through rate is a "direct" factor, but everyone is still wondering whether click-through rate will affect it. Ranking, so I did this experiment.
The vertical axis is the so-called relative click-through rate (observed click-through rate-average click-through rate/average click-through rate). From this chart, as long as the relative ranking of the website is higher than the average click rate, the relative ranking will be in the front, and the opposite is lower than the average click rate. The website can only respect the last place, so the click-through rate will definitely affect the ranking.
Will rewriting the website title affect rankings?
Now that you know that the click-through rate of a website is very important, will rewriting the website title increase the click-through rate?
The experimenter changed the title of his website from:
"Guerilla Marketing: 20+ Examples and Strategies to Stand Out."
Refer to the pattern below (the best title pattern: number list + emotional words + content + purpose) and change it to:
After this transformation, the click rate has increased by 4.19% and the ranking has improved from 8th to 5th , so do you still dare to say that the title does not affect the ranking?
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