6 interesting SEO experiments that you did not expect (part 2)

Will the site’s participation rate affect the natural search ranking ?

The opposite of participation rate is bounce rate. Perhaps the word bounce rate will be easier to understand. An attractive headline is very important for a website, but it is not just to write a vicious headline bait to lead people in. Staying time is the key to a good website!

Because the residence time of each website cannot have a certain standard, so the experimenter makes a parameter (including bounce rate, residence time, conversion rate) to observe whether there is a positive correlation with the website ranking.

 

Experiment on the relationship between bounce rate and ranking:

The bounce rate of the top four is actually quite similar. After reaching the top five, the bounce rate and ranking gradually show a positive correlation.

 

Experiment on the relationship between residence time and ranking:

It can be observed that the two parameters gradually show a positive correlation after the sixth place.

 

From this, it is obvious that high click-through rate, participation rate, and conversion rate will increase more traffic and consumption, so the participation rate will of course be related to ranking.

 

Does participation rate affect the featured snippet of search results?

Featured abstracts usually appear above the first place (it is a perfect living sign), so everyone will be curious how Google's algorithm selects these selected abstracts?

 

It is obvious from the figure below that in fact, the higher the ranking, the greater the number of selected abstracts.

 

The experimenter observed two points in a series of experiments from Webmaster Tools and Google Analytics:

1. A few sites in the tenth place on average have abnormally high click-through rates (21.43%)

2. On several websites with an average of more than 30, the time on site is also abnormally high (14:30)

So will the participation rate of the website affect the selection of the featured snippets? The answer is definitely yes.

 

What is the real connection between website ranking and community sharing?

In the past five years, many SEO forum websites have been publishing highly relevant articles on the website and the community, but did you know that what you really should care about is the degree of participation of the social website!

 

The result shows that if the community participation rate is above 6%, it will almost always bring 40 times the click-through rate!

Why did it cause this result? Because if you are moved and willing to share or respond to a good post, it is usually the content that people want to click~

 

After learning these three tricks, do you feel like you feel helpless? Without further ado, grasp these key elements and start optimizing the content of your website! !