Do you know the importance of multi-screen web design (responsive web design) for SEO?

 According to the Google survey, 81% of people use TV + mobile phone at the same time every day, 66% use computer + mobile phone at the same time , 66% use TV + computer at the same time , and when using any vehicle to search, when encountering a webpage that is not the best viewing screen, they usually Jump out and proceed to the next web page browsing . Even if you provide more web content that meets the needs of netizens, it will be considered by search engines as a website that is not helpful to netizens. Therefore, responsive web pages will be the mainstream of future web design . First go through The video understands the relationship between responsive web design and SEO!!

 After the introduction of the video, I can get a little understanding of what multi-screen web design is. Next, I will introduce some of the importance of multi-screen web design to SEO:

 

1.  Reduce content repetition : For search engines, websites with high content repetition are not easy to be included by search engines . If different versions are designed for different vehicles, the problem of high content repetition is prone to occur , and it also takes a lot of effort to manage the content of each version. In addition, there are still differences between the content of each version. When a netizen sees the required information on the computer, but not necessarily on the mobile phone , you may also miss one when the netizen leaves your website. potential customer. Therefore, when using a multi-screen web design, you only need to concentrate on maintaining the content of one website. While greatly reducing content repetitive problems, it is also easier to be included by search engines and can be effectively provided to customers on various vehicles. Information.

 

 

2.  Reduce web page bounce rate : As mentioned in the preface, when searching, if the web page that appears is not the best browsing screen, netizens will easily jump out and return to the search results, and continue to search for web pages suitable for browsing , and when this action occurs .. also is search engine think it is not helpful for users to web pages , providing even more even the best content, but also a great pity! Therefore, the automatic adjustment of the optimal browsing resolution of the multi-screen web design can effectively reduce the bounce rate of web pages.

 

3.  Concentrate web traffic and improve rankings : No matter you use various vehicles, the same URL appears. The benefits of the same URL can not only aggregate the traffic of multiple vehicles into one website, but also increase the probability of netizens sharing and using the web page. , There is no need to look for various versions according to the vehicle. Netizens' willingness to share and use will also import traffic from unexpected places . Of course, importing traffic can also improve the ranking of keywords in search engines .

 

4.  Google loves multi-screen web design : Google is still the search engine that everyone loves to use, so if you want to get the attention of netizens, you still need to pay more attention to Google's search principles . Of course, Google has already smelled the multi-screen business opportunity, and Conducted a research on multi-screen behavior, and at the same time as the results came out, also published the 2013 web design trend is multi-screen web design!