2/8 HTML tags SEO - Description tag - important HTML tags involved in SEO optimization
HTML tags SEO：The description tag is used to set a description in the search result summary:
Search engines sometimes will not quote because we write a description in the description tag, but if you write a description, it will most likely be displayed in the search engine's display results.
This is why we need to optimize the description tag, because sometimes search engines ignore the meta description tag, and instead refer to some search engines on the page that are more effective in describing the page to fill the description position. Sometimes, in order to cater to different search terms, search engines will match the description instead of selecting the content of the meta description we provide.
Because search engines are becoming more and more intelligent, search engines generally present users with descriptions that can prompt clicks.
Describe optimization considerations:
The rules for writing description tags are not too strict-after all, if you write it badly, even if you don’t write one at all, then Google will write one for you.
Note the length - same as the title, the search engine will reserve the first 150-160 characters of your meta description, and the rest. Make sure to include important aspects early to maximize searchers’ interest.
Good descriptive writing - Even though sometimes this article is not used for keyword ranking, it is still important to optimize it based on search intent. According to the behavioral intention of the user’s search, the more relevant your description, the more likely the user will visit your page.
It may be difficult to create good copies of pages describing cousins that are set to empty as particularly long - tailed keywords or for various keywords. In this case, please consider omitting the meta description-search engines will crawl your page and fill your code snippet with some relevant quotes in two ways.
Include keywords-Just like writing the title, the description should include relevant keywords as much as possible, and the frequency should not exceed three times. The content of the description and the content of the title can be mutually inadequate to fully express the meaning of the article, which is also an item that needs attention when optimizing the description.
Recommended reading：
1、1/8 HTML tags SEO - Title tag important HTML tags involved in SEO optimization
3、3/8 HTML tags SEO - Title (H1-H6) tags - important HTML tags involved in SEO optimization
4、4/8 HTML tags SEO - Picture SEO (HTML alt tag SEO) - important HTML tags involved in SEO optimization
5、5/8 HTML tags SEO - Schema markup for SEO - Boost Your SEO by Using Schema Markup
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