1/8 HTML tags SEO - Title tag important HTML tags involved in SEO optimization
HTML tags are the code elements at the back end of all web pages, but there are also specific HTML code types that provide search engines with key information displayed by the SERP. Essentially, these elements highlight the search-related parts of the content and describe these elements for search crawlers.
Compared with the past, the use of HTML tags has been greatly reduced. This is related to the fact that search engines are getting smarter, but there are still some tags that remain the same-and even the SEO value of some tags has increased.
1. Title tag
The title tag is used to set the clickable title you see in the SERP:
Generally speaking, Google will create the SERP title for your page. It can use any part of the title within the page-or even create a new title entirely. (To be honest, this is the first time I have heard of it, because since my contact with SEO in the past ten years, most of the articles I have come across are the titles of indexed articles displayed by search engines, so I have not considered this knowledge point. Yes. But from the search engine will automatically extract the description of the web page from the description tag of the web page, it can also happen that the search will create a new title for the web page extraction. Friends who are interested can do their own experiments.)
However, if search engines want to know the content of the entire webpage, they will first check the title tag, and search engines are very likely to index the title tag content as the title presented to users by the search engine. Therefore, optimizing the title tag allows you to control how the page is represented in the SERP.
Note for title optimization:
On the one hand, the title should contain keywords that help it appear in search results. On the other hand, your title should be enough to attract users to actually click, so you need to strike a balance between search optimization and user experience:
Note the length-search engines generally only display the first 50 to 60 characters of the title, and the rest will be cut. Therefore, it is recommended that the title of our article be limited to around 60 characters. However, friends often ask me, what if the title exceeds 60 characters? Must it be controlled within 60 characters? In fact, it’s not a problem if the title is longer than 60 characters, as long as you insert important information before the cut-off point, so-called, include keywords in the first 60 characters of the title, which contains important information, even if the title is longer. not a problem. How smart is the current search engine? It will selectively display the title of the article based on the keywords searched by the user, which happens from time to time. Because we are talking about the optimization of the title today, so try to control the length of the title.
Contain a reasonable number of keywords-keyword stuffing (or keyword stuffing) may be punished, and this may be a relatively strict statement. According to the specifications of search engines, keyword stacking is subject to heavy penalties. Therefore, keyword stacking or keyword filling is strictly prohibited when doing the SEO optimization of the title. Therefore, we also do not recommend cloning keywords here. To the title. In general, the frequency of keywords in the title is no more than three, and you need to make sure that your title forms a coherent sentence.
Write attractive headlines-According to the content of the article, writing attractive headlines is a relatively in-depth homework. This we will take out a separate column to talk about how to write a "good title". Remember not to deviate from the content of the article itself because of the pursuit of attractive headlines, leading to inconsistencies between the headline and the content.
Add your brand name-If your well-known brand may increase CTR, you can also add it to the title.
Recommended reading：
2/8 HTML tags SEO - Description tag - important HTML tags involved in SEO optimization
3、3/8 HTML tags SEO - Title (H1-H6) tags - important HTML tags involved in SEO optimization
4、4/8 HTML tags SEO - Picture SEO (HTML alt tag SEO) - important HTML tags involved in SEO optimization
5、5/8 HTML tags SEO - Schema markup for SEO - Boost Your SEO by Using Schema Markup
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