Google has 7000 websites, and it revises these websites more than 200 times every day. These revisions will be affected by search engine optimization. Even Google's own website must comply with the search engine optimization guidelines provided by Google to webmasters .
Like most company websites, Google can't always perform search engine optimization correctly, but Google has been working hard to improve the website.
And now Google has been able to formulate more flexible SEO strategies to respond to new changes and bring good results. All this starts with the following three points to be shared:
To enhance the SEO effect, start from the tiny place
Don't be afraid of change-embrace change
Combine sites with the same content as much as possible
To enhance the SEO effect, start from the tiny place
This may sound boring, but as Google began to focus on some small SEO strategies, over time it began to produce more obvious benefits.
In the Google My Busuness website, after a series of SEO strategy adjustments, the organic traffic has nearly tripled, partly because the team has implemented a series of basic website optimizations .
Google made the following adjustments:
Launch of new Google My Business page
Add Canonical-clearly tell the search engine which URL is the most important
Update the Hreflang tag in the XML sitemap-tell the search engine how the language of the website is through the XML sitemap
Improve Metadata Information-Metadata can help users quickly understand the content of the website on the search results page
It can be seen from here: After each adjustment, the traffic has been greatly increased. It should be noted that this does not mean that the personal website will have the same effect when doing these things, but it does have an impact.
If you want to identify possible problems with your website, you can add your website to Google Search Console first , and then start a series of adjustments.
Don't be afraid of change-embrace change
The search profile will always evolve to keep up with the changing behaviors of users and provide the most relevant content.
For example, in 2018, more than 50% of website traffic came from mobile devices, and AMP and Progressive Web App appeared in search results. Google search has also been adjusted to make search more suitable for users.
The constant changes in the search look really make the webmaster feel overwhelmed, but after Google internally tried to accept and try to fix these errors, the SEO effect gradually became better.
In 2018, Google made these adjustments to Think with Google:
Site error fix in Google Search Console
Add structured data
Join AMP and fix some common AMP errors
These adjustments increased Think with Google's web exposure by 200%. And make featured snippets appear more frequently in search results, adding 1,000 additional impressions per day
Image source: Inside Google Marketing: 3 ways we think about SEO-Think with Google
Combine sites with the same content as much as possible
It is very reasonable to create multiple websites with similar content in order to distinguish different customers and regions, and it is what Google is doing. Over the years, Google has created a very large number of repeated websites based on different activities and marketing goals.
A problem immediately occurred: duplicate content, which confuses users and search engines. In fact, the best way to increase organic traffic is to create a rich content website, rather than developing many small and thin content websites.
In 2018, Google integrated the content of six old websites related to Google Retail into one website with rich content. Double the website’s CTA click-through rate and increase the CTA’s organic traffic by 64%.
Apply Google's SEO strategy to your website
To enhance the SEO effect, start from the tiny place
Don't be afraid of change-embrace change
Combine sites with the same content as much as possible
Not every website has a lot of data to observe like Google. Think with Google allows us to understand:
Some seemingly small and ineffective adjustments will gradually improve the SEO effect over time.
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