The optimization engineer's secret is open, how to analyze the quality of the external chain and see!

 SEO website ranking optimization has many levels, and one of the most important levels is external links , that is, external links.

Good quality external links are telling search engines-

"Look, so many friends recommend my website! Haven't you ranked me higher?"

On the other hand, if the quality of external links is very poor, it is a human operation at first sight, then search engines will deduct points for your website!

As for what is a good quality external link? Let the optimization team that has operated hundreds of cases to tell you!

 

1. Look at the quality of external links from the link method :

The linking method refers to the linking method of the page of the external link resource and the page corresponding to your website. The following can be divided into four types.

 

1. Domain to domain- 

In other words, all the resource stations are connected to the homepage of your website.

This method is usually to add your website homepage link to the sidebar or footer of the external chain resource station,

So the entire external chain resource website has a link to your website homepage.

This method is the easiest to do, so the quality score is relatively lower than other connection methods.

 

2. Domain to page-

This means that there is only one internal page in the resource station, which can be connected to the homepage of your website.

This is also a common practice, usually only adding a link to your website's homepage on a certain page.

In this way, the number of external links will not increase with the number of pages on the resource station, but will increase uncontrollably.

And this approach can usually be used with relatively high-relevant pages on the resource site, so the quality score will be higher than that of the entire site's opponent pages.

 

3. Page to page (page to page)-

This means that from a certain internal page of the resource site, select an internal page and link to a certain internal page of your website.

One of the key points of this method is that the two pages must be sufficiently relevant. If there is no correlation, this method will be deducted.

Since this method cannot generate a large number of connections in a short time, this connection method will be much better than the previous two connection methods.

 

4. Page to anchor text-

This method is an extension of the third point. It not only links the most relevant internal pages in the resource station to the internal pages in your website,

You must also select the appropriate anchor text and embed it in the resource station article. This method can make the quality of the external chain more divided.

 

2. Value to users:

As search engines increasingly care about user experience,

For your external links, search engines also hope that they can be meaningful and valuable to users.

 

So, when doing external links, you can ask yourself a few questions

-Do you think users will find it helpful to see such a link on the website?

-Do you think users will want to click on it when they see this link?

-Is your link really the information users are looking for?

-Is the location where your link appears, the location that users expect to see?

 

3. The authority of the resource station itself:

Finally, of course, the authority of the external chain resource station itself has a considerable influence on the quality of your external chain.

Some resource sites are too poorly authoritative, and may even have lost the trust of search engines.

These sites not only do not help rankings, they may even drag down your website rankings.

So at this time, a good SEO company is very important.

A good SEO company can help you do a good selection of resource stations, and evaluate and operate for you.

We have been in contact with some websites and their rankings have been stagnant.

After analysis, it was discovered that it turned out that the website was added with many external links of insufficient quality, which caused the ranking to be unable to advance.

Therefore, it is not good to add external links. It is more important to evaluate the quality of the resource station!

 

The above three major points are the tips for basic external link operations that I will introduce to you this time.

Website external links can be said to be one of the decisive points of ranking, so these common sense of external links should not be underestimated!