The business focus of many e-commerce platforms is on dazzling product names and exquisite packaging, so product descriptions and information are ignored, so that you can't see your products in natural search results.
Today, I want to share with everyone who is fiercely competing in the e-commerce field. In fact, as long as you do well in SEO marketing, you can easily hit the world's invincibles:
Manage your product reviews
In fact, more and more people are dealing with product evaluation recently. Whether it is using discount coupons, small gifts, etc. to attract customers to come back for evaluation, it can be seen that everyone is paying more and more attention to the operation of product evaluation, and there are also sampling The research pointed out (below) that 80% of the people would be willing to trust the evaluation of products.
Source: BrightLocal's Local Consumer Review Survey 2015
Optimize search and internal links for related products
Don’t let customers find the products on your website and get lost in the website! Establish several "portals" so that consumers can quickly buy what they want.
Don’t cram keywords in the product pages
To forcefully fill in keywords in your product descriptions will not attract more natural searches or increase the weight of keywords. Instead, you must put information that is really useful for consumers based on your performance and user experience, and then Can bring in better flow circulation.
Fill in "Alt" for each picture
This is repeatedly emphasized before, search engines will not interpret your pictures, so you have to mark Alt to "it" to let search engines understand the meaning of this picture, and then enrich the text content of the website.
Expose all filtered pages
This is very important. Exposing all pages can reduce the occurrence of duplicate pages and increase the number of unique web pages. If you use filter filters, you may not find these duplicate pages, so that search engines will judge the website with duplicate content ( Duplicate content will confuse search engines).
A beautiful website
A URL that does not contain strange symbols and numbers can help users clearly understand what the site is selling.
Because the website is composed of English, the Chinese website should also study how to get the name of your website.
(Extended reading- how to get a URL that is conducive to optimization )
The speed of the website! speed! speed!
Because it's important, I say it three times! An e-commerce platform whose browsing speed is criticized will not make people want to shop at all. This is completely the basic condition. Google experts mentioned before that a good e-commerce website should have a loading time of less than two seconds. Is there any way for your website to achieve it? May wish to use PageSpeed Tools to detect it!
Don't worry about breaking your head. Why your e-commerce platform has no performance? It's better to check if the SEO of your website is not doing well, so that consumers can't Google you at all!
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