In response to the SEO trend of mobile web priority search, five steps must be taken!

  Today, I will share five steps to cope with the future mobile device-first search method-

 

Website speed

Google internal experts pointed out: "For e-commerce platforms, a reading speed of two seconds is barely acceptable; but on the Google search results page, we hope it will be within half a second."

Since search engines pay so much attention to website speed, how should they adjust it?

• Picture optimization: Too big picture files will slow down the speed. Use some websites to analyze and compress your pictures (reference: Optimizing images )

• Simplify the source code: delete some unnecessary words that will not affect the normal operation of the website

• Use the browser cache function: allow users who are not visiting for the first time to quickly read web pages (reference: https://developers.google.com/speed/docs/insights/LeverageBrowserCaching )

• Reduce redirects: Too many redirects will also slow down the site

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Don't block CSS, JavaScript or images

When you block the display of these programming languages ​​on the user’s mobile device, it may run out or break the picture... etc., which may cause the reading to be different from the original content.

 

Mobile web display design

Today's SEO is not only a technical operation, but also a visual presentation. Ignoring that visual presentation may affect the user experience and cause a decline in rankings, what should be paid attention to?

• Never use Flash animation : Apple, Google, Firefox, and many mobile phones have abandoned Flash for browsing, so what are you doing? Switch to HTML 5 or Java!

• Don’t use pop-up windows : Google has said before that this will make your website rank down

• Please design a website for everyone’s "finger" (buttons too small to be clicked really make people angry)

 

Basic optimization cannot be less

For the mobile search results, the information revealed is relatively less than that of the desktop board, so you should focus more concisely on the website title and description, which can improve your website click-through rate and website ranking.

 

Localized management

In September of this year, Google published a big update about the localized search algorithm, and some research pointed out that "50% of mobile searchers are willing to take action within a day after searching for localized keywords. That shop visits or consumes; and desktop search accounts for 34% of the people." It seems that this ratio is really not low, and it will bring profit. But where should these localized terms be exposed on the website and will increase search?

• Title tag

• H1 label

• URL

• Site text

• Picture label

• Site structure information

 

Since hearing this news, many people have already started to make mobile web pages. Don’t wait until this search (mobile web search priority) change has really happened before thinking about what to do. Let’s start now!