In the optimization process, we often need the assistance of many tools to allow us to quickly analyze the website structure.
This time I want to show you the tool introduction, a set of software screamingfrog often used by engineers.
The use of this tool is very simple, just enter the URL, you can know the following information
File category (html, javascript, css, image, pdf, flash, other)
HTTP status code (Status Code)
Length of Page Title and Page Title
The length of Meta Description and Meta Description
The length of Meta Keywords and Meta Keywords
Length of H1 and H1
Length of H2 and H2
Canonical URL
File size
The following describes the scenarios actually used by several engineers:
Check whether your website has broken links
The company will launch different promotional activities from time to time, and the event page is often deleted when the event ends.
At this time, you should pay attention to the optimization problem-are other pages of the website connected to this active page with internal links?
If a user connects to this page via another link and finds that the webpage is invalid, he may be confused and jump out of the website.
Solution:
Using screamingfrog, you can quickly check whether your website has broken links,
If you find a 404 error on a webpage, you can view from the bottom of which webpages have added internal links to this error page.
The engineer can delete this link immediately to prevent users from clicking on it, and to avoid crawling by search engines.
Because if there are too many wrong links in a website, search engines will also reduce the weight of the website.
Improve the chance of images being crawled
The wedding industry, interior design industry and other industries, because they usually use pictures for display, websites will contain a lot of pictures.
However, search engines prefer text content. At this time, if the chances of images being searched can be increased, it will be of great help to the ranking of these websites.
Solution:
In addition to normal website sitemaps, screamingfrog can also create image-sitemaps,
The production process only takes a few minutes. After the production is completed, upload the file directly to the company's ftp, and then submit it to the search engine.
After the pictures are included, there is a chance to appear in the top positions of Google pictures, and it can slightly increase the overall weight of the website.
The above provides two ways to use the situation, if you are interested, you may wish to download and use it yourself.
Although the index limit of the free version is 500 pages, it is quite enough for the average small business, so go and give it a try!
Software download location: https://www.screamingfrog.co.uk/seo-spider
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