Recommended 10 free tools for SEO optimization



 When doing website SEO , it is often necessary to use many tools for data analysis and observation.

It even makes technical adjustments to the website through tool suggestions.

This time, We directly recommend the tools we will actually use in the operation cases to everyone!

Webmaster Tools

In order to understand the performance of your website on Google and Yahoo search engines,

The first step is to embed the code of the "webmaster".

In this way, you can get the information of your website on the search engine through the webmaster tools.

Such as: index status, search analysis, sitemap submission, whether it has been hacked... etc.,

It can even simulate a search engine to crawl a website to check whether the website can be accessed by search spiders, so it is the most basic tool for website management.

 

1. Google Search Console


2. Bing webmaster


 

Search tool

What if there is no webmaster tool today?

do not worry! Two URLs are provided below,

You can take the initiative to submit a single page URL to the search engine to notify him to search and crawl your website!

 

3. Google search URL


4. BING search URL


 

※Small reminder: If you want to submit the entire website to search engines, it is more convenient to use the sitemap submission of Webmaster Tools.

Website speed check and mobile device check tool

A website indicator that Google has attached great importance to in recent years is "user experience".

This includes the speed of the website and whether the webpage matches the browsing of various devices (RWD webpage)... etc.,

It is mainly based on whether the user can have a good web page experience,

So search results and search algorithms are always adjusted continuously,

The purpose is also to find the most suitable format for users to browse.

Here are some website speed checking and mobile device checking tools.

 

5. Google website speed detection tool


 6. Pingdom speed test

In addition to Google, we will also use tools from other platforms,

Due to the different detection items of various tools, the information provided is also different.

Therefore, it is necessary to refer to different tools from multiple parties.

He can visually list the loading speed of each page to help you quickly find the page that needs the most weight loss.

Website speed test

 

7. Mobile device compatibility check



    Structured data tool

    Structured data is one of the projects that Google attaches great importance to.

    Using structured data can help Google better understand the data on your website.

    Here are two structured data tools for everyone.

    If you want to know more about how to use structured data, please refer to: structured data markup, let Google understand the heart of the site better!

     

    8. Structured data markup assistance tool

    Google helped users select several commonly used structured data, and users only need to follow the steps of the interface to complete it without fear of facing complicated code.

     

    Choose the type of structured data you want to create.


    Use the "reverse white" method to draw a highlighter and select the data field.

    Take the following picture as an example, this is the structured data of "local business", and then select the contact phone number, so select "phone" in the data field. If there are missing fields, you can add them by yourself. Click Create HTML in the upper right corner to complete .


    ※Reminder: "Local business" is a very basic structured data, which is one of the ways to strengthen localization.

     

    9. Structured data testing tool

    If you have a build tool, you also have a testing tool. If you are worried about whether the structured data you write is correct or whether it can be read by Google, you can use this tool.


     

    Enter the URL of the page to be tested.


    The tool will find the structured data created on this page and present it on the right.


     

    ※Reminder: If you want to learn more about the writing of structured data, please refer to the website schema.org.

     

    10. Woorank (Chrome extension)

    Woorank is a tool for detecting website SEO projects. The web version requires payment to use it.

    But he also has Chrome extensions. This part can be used for free. The following is an explanation of the extensions.

     

    After installing the extension, you can evaluate the optimization project for a single website.

    Click on the top menu to see the status of the website in each project, whether it performs well or has room for improvement.

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