7 things to pay attention to when rebranding (revision)

 

Our customers often encounter situations where the website needs to be revised. Sometimes the time to create the website is really too long, or the fixed version of the website structure cannot be changed too much and want to revise, but the impact of the revision can be It's not just the appearance of the website, but also the ranking results that have been painstakingly established. The matter is so important, so customers will often ask us, what should we pay attention to when revising?

 

 

Here are 7 things you should pay attention to when the website is revised:

 

 

1. Keep the old domain name as much as possible:

Changing your domain name too much may change the ranking and weight of the original website.

 

 

2. Keep the old content as much as possible:

It is the same as the above point. If you want to add some new content as much as possible, copy the original copy and modify it. This method is more recommended because it will not lose the weight of the website.

 

 

3. You can keep the old website first, and wait for the new website to be ready soon before doing the next step:

When your new website has not been completely set up (or the content of the copy) is transferred to the site, it may make the search engine crawl to the website without content and affect your ranking, and sometimes the time of the redirection must Estimated, so don’t be so urgent to delete the original website. It’s no rush to redirect the site after all the content and structure of the new website are completed.

 

 

4. Correct use of pointing (301):

Use 301 (permanent reference) or 302 (temporary reference) supported by Google, and do not use illegal page jumps.

 

 

5. Keep the URL structure of the (inner page) as much as possible:

The reason is also as mentioned earlier, if the website structure is similar to the original website, it can make it easier for Google spiders to search and crawl your website.

 

 

6. Start to promote the new website (community):

I can’t do social marketing for the old website anymore! Remember that the information on the community has to be changed and changed.

 

 

7. Mobile website:

Usually many users ignore the fact that the mobile website should also be changed after the revision. Now the mobile search ratio accounts for almost half of them, so the mobile website should be paid more attention.