4 steps to analyze Google Rankbrain ranking

 We shared Googe’s Rank Brain algorithm not long ago . Some customers who are more concerned about the new developments of SEO when they come to the Taipei Mobile Academy course or when they contact us, they also discuss with us the countermeasures to deal with Rankbrain. In fact, the optimization is finally The purpose of "Provide Appropriate Content" is still inseparable. Therefore, in response to this trend, Feitian Optimization Department would like to share a few key points with you:

 

1. First understand the computer learning mode and how Rankbrain works

One of RankBrain’s big innovations is the inclusion of voice search. Simply put, it allows you to ask questions on your phone, such as: "Where is there a delicious noodle shop nearby?" The biggest difference between voice search and text search is that it uses The wording will be more vernacular and closer to the life of the user.

 

 

2. The content is for users to see (human beings!!!)

Since everyone usually speaks in this way, when we produce content, we must also move towards a natural and smooth way. We must not abuse keywords or neglect user experience in order to generate more content.

 

Good content should conform to these elements:

• Clearly answer the questions the target audience wants to know

• The content should indicate the reference source and supporting information

• The keywords in the content or title must be natural sentences

• Frequently follow the search form and update the content regularly

 

 

3. The search method of converting the content into spoken words

Because Rankbrain will be included in the voice search part, sometimes searchers will have some vague or unclear voice searches, which will be included in the Rankbrain database as the basis for future searches. (So ​​sometimes keywords that are too precise are not necessarily so good?) Therefore, commonly used abbreviations, pronouns, and frequently mistaken words can also be used as keywords in your content.

 

 

4. Outside the chain! Outside the chain! Outside the chain!

Finally, external links are still important for thousands of years! With Rankbrain, the reference value of external links will increase, so external chain strategies must also pay attention to the following points:

 

• Links to high-weight websites play an important role

• External links always do quality first and then quantity

• Consider whether these external links will attract users

• The external link must be related to the theme of your website
   

 

In fact, having said so much, it is nothing more than user-centric content production in order to be invincible in SEO for a thousand years!