To start SEO, first understand the search engine operation mode

  SEO (Search Engine Optimization), Chinese called search engine optimization. As you can see from the name, to perform SEO is to deal with search engines! To do a good job in SEO, you must first understand the operating mode of search engines, and then you can choose what you like and make the site more popular!

 

Google mentioned in the official description that they will follow three basic steps to generate web search results:

1. Search-find out which pages are on the Internet

2. Indexing-After finding the page, Google will try to interpret the content of the page

3. Return search results (and ranking)-Google will try to find the most relevant results from the index based on a variety of factors

 

But did you find out?

The principle of this search engine is that your website/page is already in the search engine database.

First of all, to get admission to the database, you have to break through the levels...

The engineers specifically summarized the items that we focused on adjustments to search engines when we executed SEO projects.

Search engine operation process:

Operating sequence	SEO goals	How to execute
Search engine grabs data to data center	Let search engines crawl quickly, accurately and completely	Submit website, improve website speed, upload sitemap, robots.txt
Systematic storage of data	Reduce duplicate content	Use Canonical tags correctly
Calculate data within and between pages	Improve the relevance of web pages and keywords Website age, external links, traffic, brand...	Optimize and adjust Title, image alt Insert keywords in the text Build good external resources
Exclude substandard pages	Avoid violating search engine specifications Pay attention to algorithm changes	Check whether the content of the website is duplicate content or content that the search engine refuses to index Always pay attention to algorithm changes
Determine the purpose of the user's query	Understand what terms the target customer will use Configure what they want to see	Analyze which words query the target customers will use Analyze search results for terms
Rank the analyzed data according to ranking factors	Understand possible causes of ranking factors Write original content and insert keywords in the title and text	Make website adjustments for ranking factors
Decide how to display website information	Website title and description differentiation Site Link, Featured Summary...	Add text to the page, use a table to display content, add internal links

 

 

Is the principle of Yahoo and Google search engines the same?

The principles of search engines are actually the same, but the proportions of different items are also different.

And if you search for the same keywords on Yahoo and Google, the results will be different, or even completely different.

- why? Obviously the principle is the same?

Because search engines are getting smarter and smarter, like Google's search results, it will vary from person to person, place to place, and time to time.

Different search engines value different items, so the final calculation results will be different.

 

Search engine ranking factors

Understand that search engines are just a barrier to entry. Get the tickets before you have the chance to rank.

What really affects the rankings is the constantly changing search engine algorithm, and even Google’s internal engineers can’t tell or guess the algorithm, so we can’t just optimize specific items and hope to get a good ranking once and for all.

Keeping the correct SEO concept and doing things that are valuable to users can you stay in a good position in the search results for a long time!