The architecture is very important! Analysis of website planning

  Want to build a related website, should I use a subdomain or a subdirectory?

First list the advantages and disadvantages of the two for your reference:

	Subdomain	Subdirectory
advantage	Can build an independent website Can use Google Search Console independently Google Analytics can be used independently	No need to restart optimization Highly relevant to the main website High contribution to the main website SEO
Disadvantage	Equivalent to a new website Low contribution to the main website SEO	Cannot use Google Search Console independently Cannot use Google Analytics independently

 

Cut into subdomains/subdirectories from different angles:

• Marketing Orientation-

In the same company, there may be multiple brands or multiple services at the same time. In order to avoid confusing users with different brands or business positioning, you can use subdomains to set up a special new website.

For example, the ABC Group has different business items such as restaurants, catering equipment, and decoration design. In order not to affect consumers with different purposes, they are presented in the form of subdomains and can operate websites independently of each other.

Restaurant www.restaurant.abc.com.tw

Equipment www.catering.abc.com.tw

Design www.design.abc.com.tw

 

• SEO oriented-

Consolidating the resources of the entire company in the same website can increase the number of pages and the richness of content, and the relationship with the main website is complementary. A category belonging to the main website has a good chance of getting a ranking as soon as it is established.

For example, ABC Group’s main business is restaurants, and catering equipment and decoration design are newly established businesses. In order to promote equipment and decoration businesses, they are presented in sub-catalogs on the restaurant’s website, which can be quickly established Brand reputation.

Restaurant www.abc.com.tw

Equipment www.abc.com.tw/catering

Design  www.abc.com.tw/design

Want to build a new website, is there any preparatory work to do? (Revised SEO focus!)

Let me talk about how engineers define a new website:

1. Change the website to a new URL (replace the domain)

2. Adjust the website layout but the URL remains unchanged (but it may also affect the URL rules)

3. In addition to the new website, the new page is replaced

The above situation is collectively referred to as "revision"!

What engineers are most afraid of is not the revision, and sometimes we are optimistic about its success, but what we are afraid of is, "The revision was changed without first notice...

SEO needs to be accumulated and stacked. I believe that many people's rankings are not effective at the beginning of SEO. Therefore, once our traffic grows and our rankings increase, engineers are still careful to maintain it. The little fruit...

Just like a fruit tree, we need to irrigate, take time, and finally worry about whether the fruit will grow well, right? But if someone suddenly cuts down the tree and starts all over again, what a sad thing, and this is the revision!

 

Before the revision, engineers usually make preparations to reduce the impact of the revision:

1. Redirection-Lead the old, weighted, and ranked URLs to the new website in a page-to-page manner, so that the new website can at least inherit some of the original scores without starting from scratch.

2. 404 page-usually if you have done a complete forwarding action, it is not necessary to time-consuming planning 404 page. But if some pages don’t know where to go or it’s inappropriate to go to the homepage, you can specifically create a page to remind the site to move, allowing users to enter the new site by clicking.

3. Sitemap (Site Map)-In order to allow search engines to quickly understand the structure of the new website, it is necessary to create an exclusive site map for the website and place it in the website file for the search engine to distinguish.