Regarding SEO external links: Are you still looking at whether the website is included?

 In the past, when we were observing whether the external link was effective for Google, we usually only looked at the data in the Google webmaster tool: whether the external link was included, but it is too narrow to judge the effect of the external link only by this.

Therefore, when planning an external link strategy, we must first have a correct understanding. What is the purpose of external link release?
 

General external links: Friends who post general external links should hardly consider whether the external link content is helpful to users, whether it can attract traffic, whether anyone will read it? Those who send general external links usually care about basic issues such as the inclusion of external links, whether they can be linked, and whether they will be deleted.

 

High-quality external links: High-quality external links generally do not consider whether they can have a link. Even if there is no link, you can still add a watermark link to the picture, and will not give priority to whether the weight can be transferred. In most cases, it will give priority to deeper issues such as the content of the page, whether anyone has read it, whether it is of reference value for users, and whether it can increase website traffic.

 

In the external chain strategy, one values ​​data and the other users.

It is recommended that the best external chain strategy in SEO is not only to meet the algorithm requirements, but also to meet the search requirements of users.

 

 

Want to create high-quality external links is what everyone wants to do, but how should we actually do it?

• The layout is clean and tidy, with pictures and texts

• You can add some videos appropriately

• Release time

• Original content

• Competitor external chain analysis

 

Since the Goolge Penguin update, the review of external chains has become more stringent. Therefore, the external chain strategy now pursues not only whether the link will be included, but also hopes to bring more traffic and exposure opportunities.