You think that repeated information on the website can increase the richness of the website, but Google doesn't think so!

 To publish a brand-new product, it is also best to write a loud marketing copy;

To create a high-quality website, you must write attractive content.

But the demand is endless and the inspiration is limited. The matter of writing a copy is actually not that simple.

But rich website content is indispensable for SEO.

So for convenience, some people will want to steal the steps, that is, copy part of the content to other pages,

Do you also think that doing so can increase the richness of website content? Be careful! Google thinks it is different from you!

 

The so-called repetitive content defined by Google can read this description in detail .

There are three situations regarding duplicate content-

• Exactly duplicate : There are exactly the same content in two different URLs
• Similar repetition : Although the two copywritings are very similar, there are still some differences
• Duplication of cross domains : completely or incompletely identical articles appearing in different domains

And what will be the result of repeated content on our website?

• Waste search quota : The search quota means that the Google search spider will only crawl a certain number of pages when it comes to your website. Once it exceeds it, it will give up searching.
• Loss the weight of the link : Once Google finds that these two pages are duplicate content, he will treat the two pages as the same page, so the weight of the other link will be reduced

 

The consequences of duplicate content are really serious, so how to solve it if there is really in the website?

There are three simple operations to let search engines know that the duplicate pages are actually the same:

(1) Direct 301 points to a page

(2) Block robot.txt of a duplicate page

(3) Put the canonical tag on a certain page (the syntax is as follows).

 

Although these actions can achieve results, I still advise everyone to delete useless and repetitive pages as much as possible, so that it can be done once and for all!