The keywords are selected well, and search engine optimization is no trouble!

Obviously you have spent a lot of money to make a website, but no one browses? In fact, you need to rest assured on SEO!

If you make it easy for search engines to find your website, you can let your website be seen by many people. Search engines rely on words to do searches, so choosing the right keywords and operating them appropriately within the website will make your website rank better in search engines. Here are four steps to choose words wisely.

 

1. Find the main keywords:

Before looking for long-tail keywords, we must first find out the main keywords (non-long-tail keywords). We must think from the perspective of an operator, which products can bring the company the best revenue, and select 5 according to these products The word is the main operation word. And try to achieve the two characteristics of high search volume and low competition. In the process of selecting words, you can use the keyword planning tool of GoogleAdwords to assist.

 

2. Find out the long tail keyword layout:

Long-tail keywords: words that are related to the main term but have less traffic

Since the main words usually have a high traffic and are not easy to operate, we must first manipulate the long-tail words after finding the main words. Use the ranking and traffic of long-tail terms to drive the ranking of the main term.

Provide you with a long-tail theoretical concept. This is the 80/20 rule proposed by Italian economist Pareto, which means that although the single flow of long-tail words is not more than that of main words, because one main word can extend 30 ~50 groups of long-tail words or even more, so in terms of total website traffic, it will exceed the total traffic of main words. Therefore, in terms of overall website optimization, the selection and configuration of long-tail words is more important.

We can also use GoogleAdwords to find relevant long-tail words and pick out long-tail words that match the website.

3. Rework long tail keywords:

After operating for a period of time, we can use the ranking status or inclusion status of the search engine to reformulate the long-tail words, so that you can include good long-tail words and exclude bad long-tail words.

The following two tools can be used as auxiliary tools for this step.

(1) Webmaster Tools

(2) Ahrefs tool

4. Repeat inspection and adjustment

Optimizing a website is a cyclical process. According to the company’s strategy, search engine ranking changes, and the status of inclusion, we need to observe and reformulate the optimization strategy regularly. All of these require experience and technology. I hope everyone can use this Article, start to do it, let your website be among the best!