The establishment of external links - External link SEO
In the past, as long as there was a certain number of external links and domains, it would have a significant effect.
But the current strategy must focus on mastering the quality of "every" external chain.
External chain basic Q&A
So, when doing external links, you can ask yourself a few questions:
- Do you think it would be helpful for users to see such a link on the website?
- Do you think users will want to click on it when they see this link?
- Is your link really the information users are looking for?
- Is the location where your link appears, where users expect to see it?
Multimedia external link
The external links of multimedia sources are almost the trend of use at this stage, and users’ adherence to videos is much higher than other forms of posting.
If there is no plan to operate this area, it is tantamount to a missed opportunity!
But how to do it? Here are some tips-
- Be sure to place a link to your website under the YouTube video
- Complete the channel profile information.
- The description of the film should be 200-300 words.
- The video description adds the author and has basic information: company name, official website.
- In addition to the video.
Industrial cooperation and industry-related external chains
Clever use of your company’s public relations resources can get valuable and highly relevant recommendation traffic.
For example, some bridal makers will have experience with manufacturers or celebrities that they regularly cooperate with.
At this time, you can let bloggers or celebrities advertise for you by exchanging links or giving discounts.
This will bring industry-related traffic sources.
In terms of current search trends, the so-called external links are no longer just passing weight to the target website.
More emphasis on the convenience and excellent experience that these "effective and real" links can bring to users,
For search engines, what he values most is what your links can bring to users? Is it meaningful and valuable?
When doing related operations in the future, don't forget to bring in such thinking logic!
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