Talk about SEO from content relevance and internal structure

 

1. The power of correlation

In order for search engines to search our website and feel: "Wow, this website is all related to the word XX!"

The relevance of website content is very important.

The so-called relevance refers to the degree of relevance of the search term to your website. Generally, the higher the relevance, the better.

And if your website is too small to let search engines think that your website has a lot of information,

It is necessary to focus on the existing information and do a good job in the structure of the website

It is possible for search engines to feel that your website is really relevant to the search terms, which will increase your ranking.

 

2. Define the noun first

Grouping-categorize pages with similar themes and content into the same group.

Isolation-Create a closed and independent environment, and ensure that the pages in each group do not link to each other.

Silo page-the highest level page, it can link down to other subpages.

Post page-the sub-content page connected by Silo.

 

3. Silo structure

We must do a good job in the structure of internal links. The following are the rules for internal links:

1. The Silo page can only go down to the Post page in his own group.

2. The Post page can be connected to other Post pages of the same group.

3. The links in the footer can only connect to low-value pages.

4. The navigation bar can only be connected to the Silo page at the top level.

 

The above is the most basic Silo concept, but it is a technology that many people will ignore when doing website marketing.

When your website is small, it is recommended to use the website structure mentioned above to increase the relevance score of search engine spam.

 

But don’t forget that the content of the website is the first condition for everything.

When your website does not have enough content, it simply cannot handle the website structure mentioned above.

Of course, there are still a lot of details and difficulties in operation. You can discuss the difficult aspects with your website operation engineer.