How to do SEO search engine optimization? Five tips to teach you to analyze your competitors!

Knowing yourself, knowing the enemy, you will win every battle. To do a good job in SEO, analyzing your competitors is certainly one of the important things.

*Annie's small note: The competitors here refer to those websites that are ranked in front of your website in search engines, or those that are ranked on the first page

 

Only by knowing the strengths and weaknesses of you and your opponent can you take the initiative to defeat the opponent efficiently.

You must be thinking, from what perspective should you observe competitors' websites?

The following is an introduction to the 5 most basic and important analysis methods.

 

1. Website type analysis, who is your real opponent?

 

What does "true opponent" mean? This means that you must first understand the type of your website. Are you an e-commerce website, company website, or blog?

Only websites of the same type as you are your real opponents! Knowing this will prevent blindly setting goals.

For example, if your website is the official website of a general company, then don't compete with open auctions, because your number of inclusions, website structure, and various indicators will be very different.

 

2. The number and quality of the opponent's external chain?

 

The so-called external link is the link that leads to your own website from someone else's website.

The number and quality of external links are important indicators that affect the ranking of your website in search engines. Therefore, analyzing the status of your opponent's external links is also something you should do before optimization.

The analysis of main external links has two important aspects: the number of URL&Domain external links and the type of external links.

In order to make the external chain look natural, each SEO operator has a different method of operation.

The following recommends a very professional external chain tool- Ahrefs . Here you can analyze the types of external links and the precise text ratio of external links.

3. How long has the website been established?

 

Search engines care about the authority of the website, and how long the website has been established is also a very important indicator!

Basically, the longer a website exists, the more authoritative the website is for search engines.

I recommend a tool- whois , which can help you check the time and other information of the competitor's website.

4. How high is the update frequency?

 

The update frequency of your website will affect the frequency of search engine spiders returning to your website, which in turn will affect your ranking.

But how often should you update your website content? This mainly depends on your competitors. If you find that your competitors update frequently, then your website also needs to have a certain update frequency.

 

5. User Experience

 

Search engine ranking results are for users to see, so search engines have a very important goal, which is to find a website that users will like, and let it rank to the first page.

Regarding the user experience, there are actually some good indicators that can be referred to, such as the user's bounce, the number of pages viewed, and so on.

Recommend a small tool SimilarWeb here . You can download and use some preliminary functions for free in the extension tool of GoogleChrome.