Seven SEO optimization points that you should pay attention to for website revision!

 Note before the website revision:

If the website is operating SEO, remember to inform the optimization engineer in advance that the website needs to be revised, so that the engineer can back up and organize optimized data for the website pages in advance, so as to minimize the impact of ranking shocks caused by the website revision.

In addition, provide the key points that you need to pay attention to when communicating with the website company and SEO engineer when the website is revised:

1. Site structure:

• Simplified website folder level (no more than three levels, but still need to change according to different website types)

• The URL is named in English lowercase, as short as possible and with keywords, ex: about.html, news.html

• Avoid too many program parameters in the URL

• Unless necessary, try to avoid changes

The website will inevitably change to the site link when the website is revised, but if the website revision only adjusts the website layout, the revised URL can be made the same as the original URL, so as to avoid significant fluctuations in the ranking due to the URL change.

• Avoid using Chinese for domain names

The judgment of the URL of the Chinese domain name on the search engine is likely to be wrong.

2. The website brings in community information:

• News or event pages must be shared or liked by the community

• FB fan box can be added on the homepage of the website

3. The weight of images in search results is strengthened:

Search engines are paying more and more attention to image search, and good image optimization can also help your brand.

In order to make the picture optimization operation smooth, the matters needing attention are:

• Picture Setting Alt- Used to create alternate text for pictures in html grammar. When the picture is invalid or cannot be displayed, let the browser display the alternate text.

• Picture setting Title-When the mouse is moved to the picture, you can see the picture title display.

 

When uploading pictures in the future:

• The length of the image file name is 2~4 characters (English) -for example : IMG00023.JPG ->Poor, new-black-kitten.jpg -> Suggest

• Upload after compression-recommended tool  compressjpeg.com

4. Set the title tag:

<h1> can provide search engine main content information on this page. A page can only have one set of <h1> tags and substitute keywords.
<h2>The number of tags is recommended to be 2~4, and keywords can be interspersed in the article paragraph.

 

5. Ensure that page meta tags can be set independently

It is recommended to set the title, description, and keywords independently for each page. Please make sure that the new version of the website can independently set the meta information for the inner page, so that the page has diversified search information and can improve the website ranking.

When the website is revised, you can re-check the website homepage, category page, service detail page, etc., whether there are title, description, keywords set.

If there is one before the revision, but there is no setting after the revision, the original website ranking will fluctuate greatly, and even disappear in the search results! Presumably this is not what you like to see.

Therefore, it is necessary to confirm that there is a meta difference for each page, and the pages must not have the same title, which will affect the search engine to determine the different pages and the number of pages included!

 

Pay attention to the website revision:

• 301 points and custom 404 page

The website revision is equivalent to the re-optimization of the website, and the ranking will be affected. In order to reduce the problem of the website ranking and the significant decline in traffic due to the revision, it is recommended to 301 point to the new page from the weight page of the old website. The advantage is that it can optimize the weight of the old page. (Score) Transfer to a new website to reduce the impact of the revision on rankings.

For details, please refer to Google's official instructions

• Create a 404 page

During the revision of the website, a large number of error pages will be caused. Therefore, a custom 404 page must be created to remind users that the website is being revised, and guide users to the correct page to browse, so that the website has a good user experience and avoids the increase of website bounce rate.

• Avoid duplicate pages

If a temporary URL is created during the website revision, the demo website should be removed after the website goes live to avoid situations where different URLs have the same website content.

 

Note after the website revision:

1. Relocation of Google Analytics and Webmaster Tools code

Google Webmaster Tools and Google Analytics code need to be re-embedded on the new website to fully track the effectiveness of website optimization.

 

2. Update sitemap and submit

After completing the website revision, be sure to redo the sitemap and submit it! The website revision will more or less adjust the structure of the original website, resulting in an increase or decrease in the number of pages. In order to avoid crawling spiders to crawl the old information, it is imperative to update the sitemap and submit it. Especially for the website-wide https update, it is important to remember to make a sitemap after the website revision!