Seven-point internal chain setting makes SEO optimization more effective

 A good website, in addition to mastering the quality of external links , must also have good internal links. A good internal link allows web pages to pass weight to each other and helps search engines to quickly identify the content of the site. So let me share with you some tips for internal link operation.

 

1. Relevance internal chain

It is very important to guide users to relevant content. Common forms of relevance internal links include: "see more", article titles, related products... etc. Because the pages are highly relevant, the weight is passed The score will also be higher; this is very important for building good internal connections.

2. Appropriately delete the links in the bottom menu bar.
Large websites with rich content often use the bottom menu. This is because the page has more content. With this bottom menu, it is more convenient for users to click.
However, if the content of the web page is relatively small and the user can quickly return to the top, the bottom menu can be appropriately deleted to avoid too many repeated links to disperse the weight.
For sites with less web content, we recommend that you design a "back to top" button for users to click to quickly browse information.

 

3. Use of image links and text links.
In addition to text, common internal links also include internal links created with pictures.
But because text links are easier to index and distinguish for search engines, alt and title tags are very important when creating image links, because this allows search engines to determine the content of the image.

 

4. Avoid different types of internal links pointing to the same page.
When developing strategies for establishing internal links, you should avoid different texts pointing to the homepage or the same weighted page. Although this will have a certain weighted score, if you put a variety of different If the internal links are concentrated on the same page, the weight scores may be scattered, and the actual valuable weight scores cannot be concentrated.
Therefore, we still have to consider the relevance mentioned above, and build internal links based on the relevance of the words on the website pages.

 

5. Choose the anchor text of the internal link.
A good website will have many keywords and long-tail words. At this time, it is also important to use the internal link to communicate information and weight scores.
The pages of a website can usually be divided into homepage, category page, product page, content page, etc. The homepage is usually based on the main keywords of the website with 3~4 long-tail words, while other pages such as content pages are The internal link that can be used with long-tail words is mainly to confirm the relevance and user experience of the page, and then link with other pages.

 

6. Appropriate use of nofollow tags
When adjusting internal links, the use of nofollow tags cannot be ignored.
For some internal links that are less relevant to keywords, such as "submit" and "contact us" in the online form, nofollow tags can be used appropriately to prevent search engines from wasting search quota and concentrate on more valuable pages on the website .

 

7. Appropriate use of "Open a new window"
Using the command of "Open a new window" will increase the user's stay time on the page, but it may affect the user experience; on the contrary, if it is not used, it may increase the page The bounce rate of, which allows search engines to judge that the page is less valuable. Therefore, whether to set to use "Open a new window" depends on the correlation between the user's behavior and the page.

Generally speaking, if the page is on the menu bar, because the user can directly click the menu bar to return to the desired page, it is not recommended to open another window; and if the user is reading an article When you click on the relevant internal link to link to the next article, you can use another open window to help users go back to the previous article.

Good internal links not only allow search engines to index and assign weights quickly, but also increase the user experience.
Want to make SEO more effective? Do not neglect these seven points!