Search Engine Optimized Copywriting-12 Best Content Writing Techniques!

 "Copying" is an important part of search engine optimization, but as Google continues to introduce new algorithms and update and change the rules of the game, it is difficult to figure out a trajectory. Therefore, it is difficult to judge whether the optimization work you do has a positive impact on the ranking.  

 

Provide you with 13 best content writing skills to help you write good copywriting.

 

1. Write for people and optimize for machines. At the moment in 2014, no one wants to read about optimization, not just for search engines! However, all opinions point out that Google prefers content that is naturally presented over obvious SEO articles. Therefore, if you do not change this view, you will not be able to get a good ranking! Target your target audience while letting search engines find your content.
 

 
     

 

2. Forget the so-called "keyword density" categorically! In the past, keyword density was an important factor for website ranking. But this does not mean that Google’s preference density is better than other factors. It is also very important to use other relevant keywords in your copy, but remember to use them naturally! Filling in irrelevant keywords can hurt rankings. So, focus on copying the article naturally, rather than pre-setting.
 

 

 

3. Use relevant keywords, synonyms & grammatical changes Google and other search engines use latent semantic indexing (LSI) to match users' search results. Using synonyms, related keywords, and grammatical changes is a good way to make your content more relevant-rather than filling in keywords into the copied article. This is also an effective way to lock different computer databases.
 

 

 

4. Write long and in-depth. On average, articles on Google's homepage have more than 2000 words written. However, the data shows that in-depth articles can get more shares and links than short, superficial articles. Target articles that go deep into the topic and provide substantive insights. Don’t write incomprehensible verbal text to cater to search engines!
 

 

 

5. Make good use of popular keywords with long-tail terms . One big problem is that they are usually very competitive. If you want to use very popular keywords to get a good ranking, you really need to spend a lot of money. Great effort. But in fact, you should make more use of long-tail terms. Your customers will often search for long-tail terms that you did not expect. If you do these words, you may be able to easily get a good ranking. For example, "How long does it take to reach the page" vs. the page?" Although the search volume of long-tail terms is relatively small, they usually account for 2/3 of the overall website traffic. Shouldn't you think about what long-tail words you have?
 

 

 

6. Answer your potential customers well. If your potential customers have questions about your product or service, they will probably enter the same question on Google. Deliver reliable responses to your prospective customers and they will visit your website. And they have to answer better than other competitors before they will buy from you. In addition, answering questions is a good way to take advantage of the long tail effect.
 

 

 

7. Let your content be noticed and shared "Sharing" will give you links and traffic. When you share more, Google will recognize you as the more popular website. Try to place or share your content on relevant forums, blogs, news channels, or some social networking sites, such as Facebook, Twitter, LinkedIn, etc.
 

 

 

 

8. "Title tags" and "excerpts" are king. When classifying personal web pages, your title tags are one of the things Google looks at. In addition, combining the title tag and "Abstract" (Meta description) is what your potential customers will see in SERPs. So, let your headline and summary appear naturally (including keywords) and focus on the clicks of active potential customers. CTR is an important factor affecting rankings. The more clicks you get from SERPs, the better.
 

 

 

9. Avoid keyword stuffing. The recent algorithm update has been reversed, and content that is ranked for operations will be removed. One of the caveats is that Google is looking for keyword padding (like the author obviously put as many keywords as possible in the copied article). So, try to use keywords naturally, you are writing articles for humans, not Google.
 

 

 

10. Don't over-optimize your links. Optimizing links to match keywords and sentences used to be an effective tool to improve rankings. Unfortunately, these days will pass. Google began to warn about the "link plan" gradually, and now, you will be punished if you blindly use links-this will make Google think you are for ranking. A good way is to naturally display general URLs (eg, http//:ContentVerve.com), brand URLs (eg ContentVerve), and long-tail phrases (ex, ContentVerve.com has many interesting CRO case studies).
 

 

 

11. Remember to put ALT text into your images. Images are playing an increasingly important role in Google rankings. Remember to use original, relevant images and make sure they contain keywords in your alt text. A good way is to use the copied text from the title tag as the alt text. In any case, please remember to keep it short and concise so that Google can "read" quickly. In addition, it is also a good way to include relevant keywords in the image file.
 

 

 

12. Use Google Suggest, Ubersuggest.com, Google Trend to find a good way

As mentioned earlier, using relevant keywords, synonyms, and grammatical changes is a good way to make your content more relevant, rather than filling a bunch of keywords into the copied text. In addition, you can use Google Suggest to find more additional keywords, use Ubersuggest.com to merge and find more keywords, and Google Trend can observe changes in search behavior.