Rely on it to master the competition! Website analysis tool-SimilarWeb

 The so-called knowing oneself, knowing the enemy, and victorious in all battles, it’s not enough to just know oneself. On the road of marketing, you need to know your competitors to find a way of your own. Usually we use GA to understand the traffic situation of our website, but when we can’t observe What should I do when the GA of a rival website?

There are hundreds of online marketing tools, today I will introduce a practical analysis tool-Similarweb!

 

Similarweb is a platform that provides free website ranking and website competition data analysis. It is a very useful tool in marketing, accumulating millions of website information and user browsing data around the world. Through this easy-to-use tool, you can You can better understand the website traffic and market share profile of yourself and your industry competitors, so as to develop better marketing plans and solutions.

This website was launched in 2009 and is free to use, but the free version has limited functions. In 2013, it launched the paid version of SimilarWeb PRO, which provides in-depth business competition intelligence and allows marketers to analyze the website and research digital networks in related markets. trend.

Today, I will introduce the functional items of the free version first, so that users who have never used it will have a rough idea. Although the interface is currently in English, the overall website is very easy to use.

Similar Web URL: http://similarweb.com/