According to the data we operate on hundreds of customer websites every month, more and more website visitors will use mobile devices to browse, even exceeding the proportion of desktop computers in certain industries. Therefore, making your website content easy to read by mobile users is also a very important optimization task. How do you ensure that your website content is suitable for mobile users? You can refer to the following five points:
1. Research your visitors
To know what device your visitors use to browse your website during what time period, you can use the "action" report in the google analysis target audience, with the secondary dimension "hour" to understand the source of the visitor's device at each time period.
2. Publish content in sections
Most users who use mobile devices are on the move or have other major tasks in progress, so they will not stay for too long. Therefore, the content posted to mobile users should be streamlined, and long-form content can be posted in segments to prevent visitors from having no time or opportunity to read your long-form discussion.
3. Allow users to log in with the community account
Since mobile phones are very personal items, usually on mobile phones, our FB, Google, Twitter, etc. will be logged in. In this case, if you can allow visitors to use these community accounts to log in to your website, it will greatly reduce the inconvenience when they apply for an account and enter a password.
4. Try to communicate with videos
According to the latest survey by the online market research company ComScore in May this year, about 50% of users who watch videos on YouTube use mobile devices such as mobile phones and tablets, showing that Taiwan's mobile audio and video traffic is showing high growth. Users like to use mobile devices to browse video and audio, so you may wish to present the content you want to communicate in a video for the convenience of users to watch.
5. Promote with newsletter
Although you may not have time to browse all your FB newsletter posts every day, you should read all the newsletters you receive! In fact, according to sharing, 90% of people will read him within three minutes of receiving the newsletter. So, maybe you can try to simultaneously notify target customers with short messages when posting messages or activities on the website. Now everyone uses smart phones more, and the URL in the short message can connect to the website at all. Although the text message has a limit on the number of words, the proportion of being read will be much higher than other channels.
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