What is SEO?
Search engine optimization (hereinafter referred to as SEO) is a marketing discipline that focuses on the use of other methods to increase the visibility of the website on search engines after excluding the use of paid advertising. SEO includes both technical and creative elements. A complete SEO must effectively combine the two to achieve website rankings in advance, traffic growth, and effective search engines to recognize website functions to provide better search results. The variables that SEO can master are very diverse, from the way the text is displayed on the page to how other websites link to your website, etc... It can also be understood that SEO is a technology that ensures that the website structure is correct until the search engine can fully understand it.
From another perspective, SEO is not just about building a search engine-friendly website, but also building a website to make it easier for people to find and provide users with effective information and assistance.
This guide will help provide what you need to know, from website terms, keywords, to building a search engine-friendly website, and creating various SEO categories that make the website unique in the field. If you have been confused by SEO before, please remember that you are not alone, we will provide necessary help here.
Why does my website need SEO?
The vast majority of Internet traffic is driven by major commercial search engines, such as Google, Yahoo, Bing, etc., although some social media sites (such as FB, Instegram) and other types of traffic can generate visits to your website, Search engines have always provided the main navigation method for most Internet users. Correspondingly, search engines have built a complex system to check whether your website provides the correct content, services, products, information, or anything else users want.
Simply put, search engines provide targeted traffic to your website: when someone is looking for information that is relevant to your website, search engines are a way to lead users to the website. If search engines cannot find your website, or cannot add the content of your website to your database, you have missed an excellent opportunity to attract traffic.
Various search queries on search engines, and the words that users type into the search box, will bring extraordinary value to your website. According to our experience, search engine traffic determines the success or failure of a company/organization to a certain extent. Targeted traffic can provide excellent publicity for a website. Optimizing your website (SEO) according to the rules of search engines is an effective investment. If done well, SEO has a higher rate of return than other types of marketing and promotion. Higher.
Why do search engines need SEO to find my website?
The search engine is smart, but it still needs help. Those large search engines have been working hard to improve their technology in order to crawl the correct web pages more deeply and give users better search results. However, a search engine still has its system limitations. When your website makes a move that the search engine cannot judge or recognizes incorrectly, it may hide or bury the search results that the website should have, and reduce visibility. On the contrary, SEO can net you thousands of visitor traffic and more and more attention, and even more and more orders... If you know how to operate SEO correctly.
In addition to providing correct content to search engines, SEO also helps improve website rankings. In this way, content that is useful to users on the website will be easier to search. In the era of increasingly fierce competition on the Internet, whoever’s company’s website is good at SEO will gain a decisive advantage in the conversion of visitors and end customers
Can I do SEO by myself?
The world of SEO is complicated, but most people can easily understand the basics of SEO. Since the knowledge of SEO will make a big difference in implementation, the free search engine optimization education we are now promoting is everywhere on the Internet. Listen more, watch more, learn more, and with a little bit of practice, one day you can become an SEO expert.
Based on the amount of time you are willing to study and the complexity of implementing the website, you can assess whether you need an expert to handle SEO. The operation methods adopted by the SEO companies on the market are also different; some provide highly specialized services for part of the SEO technology, and some adopt a broader and basic approach to serve customers.
In either case, understanding the core concepts of SEO will have a better grasp of your website.
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