Page UX signal
In this chapter, I will show you how to optimize the content of "UX signals".
(That is, how Google searchers interact with your content).
Does Google really care about dwell time, bounce rate, and other user interaction signals?
Yes.
In fact, Google’s “search method” says that to help them rank the best results, they “use aggregated anonymous interaction data to evaluate whether the search results are relevant to the query”.
It’s time to show you how to ensure that your content keeps Google searchers on your page.
Push content to the top
When someone logs into your website from Google, they want their answers to be quick.
This is why it is necessary to avoid a large number of images above the folds, for example:
Instead, put the title and introduction first.
What needs to be clear is that it is possible to place pictures at the top of the post. However, if you push your content down to the page, it's not good.
Block your content
In an ideal world, visitors would read every word on your page.
But we don’t live in a perfect world
This is why you want to make the content super easy to browse.
This is what I spend a lot of time here at Backlinko.
I use a lot of H2 subtitles.
Bullet:
And pictures:
Have an active community
Building a community on a blog is like a bounce rate cheating code.
why?
A high-quality comment section allows people to read something after reading your message.
This is because the comment adds context to your post:
Propose new methods and strategies:
Sometimes, it causes some controversy, which makes things more interesting:
Everything that makes people super sticky on the page.
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