The mission of search engines is to meet the needs of searchers and provide the most relevant and high-quality content that is relevant to users' search intent. So instead of adjusting the data for search engines, it is better to adjust the content in the direction that you will consider when looking for the data. Only adjustments that have the same purpose as the search engine can not be eliminated by time or algorithm changes. There is no other skill, that is, on-page SEO site search engine optimization for every valuable page in accordance with the direction planned for content marketing !
1. What is a good page title?
1. To be able to accurately describe the key points of the web content
A good page title should accurately describe the key points of the page content so that users and search engines can understand at a glance what the page is talking about. In addition, the title of the web page is best related to keywords, but keywords cannot be repeated.
For example, if you want to manage the keyword of Japan travel, the poorer headline arrangement method will look like this: Japan Tourism, Japan Tourism Travel Agency, Japan Tourism is the cheapest, like this, excessively push keywords in the title, you should try your best Avoid, change to a short and clear way: Japan Travel, Japan Air Ticket Reservation – XX Travel Agency
2. Create a unique title for each page
Google tends to ignore repetitive content, because for search engines, there is no need to spend time and resources on the same content. The title of a page is an important factor for search engines to determine repetitiveness. The title is differentiated, so that all web pages have their own unique titles as much as possible is a very important optimization project.
2. How to arrange keywords?
Define summary keywords for each page to accurately summarize the content of the page
Keywords are the important basis for search engines to determine the relevance of pages and words, and to classify them. Therefore, if we want the pages of the website to be classified correctly, we must give corresponding keywords for each page. The words should accurately summarize the content of the web page. Even further, the keywords should be planned in the content planning at the beginning, so that the keywords appear in the content.
In the page description (Discription), the operation keyword
The description of a web page is also an important factor in the judgment of search engines. Therefore, when the previous definitions are done, writing a paragraph that summarizes the content of the website and includes a description of the keywords can also help search engines easily grasp the content of the page. The page is displayed in search results for specific keywords.
3. How to build a good website structure?
1. A simple and easy-to-understand URL, using keywords and text in the URL
In addition to operating keywords, adjustments to the site structure can also be of great help to SEO. A simple and understandable URL structure is an optimization direction. Having a simple and easy-to-understand URL structure, on the one hand, is conducive to crawling by search engines and judging the content. For users, they can also know which section of the website they are in directly through the URL.
For example, a URL like this is a URL that is not so simple and easy to understand, with many parameters, and no operation keywords, http://www.xxxx.com.tw/C000_Portal/C000_HP01A_Main.aspx?TourArea=A .
And a good example is like Apple bringing the product name into http://www.apple.com/tw/ipad/
2. Establish a directory hierarchy and a spider web site structure
By establishing a directory hierarchy, you can better organize the pages in your website, and Google will have a tendency to give higher weight to the category pages, and you can also use this to arrange strategies to optimize the category pages first to drive The growth of other subpages. For example, in the arrangement of the catalog, Apple establishes a product-based category page, so that the sub-pages related to the iPhone are included in this category. http://www.apple.com/tw/iphone/compare/. In addition, the web pages in the website are formed into a spider web structure in the form of internal links. On the one hand, it can facilitate the transfer of weight within the site, allowing good pages to drive other pages, and it will be more convenient for users to browse the site experience. Any page links to where he wants to go.
3. It is not recommended that you use Flash, Javascript should be used appropriately
Although Flash and JavaScript can produce some more beautiful webpage animations or design content, the current mainstream browsers such as Chrome have already set the Flash content not to be loaded by default, and even plan to no longer support it. I hope to eliminate it. This obsolete technology is removed, and Adobe, the manufacturer that provides Flash technology, has also announced that it will stop supporting it in 2020, so we highly recommend that you use Flash on your website.
On the other hand, if JavaScript is used excessively, on the one hand, it may cause the website to load too long, and Google’s website loading speed is also a factor in evaluating website scores (because according to research, the website is too long to load Speed also has a negative impact on user experience, and with the evolution of the times, users have a tendency to become more and more impatient), and these contents are less likely to be crawled by search engines, so they should be used appropriately. While enhancing the user experience through webpage special effects, it also takes into account the friendliness of the website to search engines.
4. Create a website sitemap & robots.txt
Establishing a sitemap is mainly to organize all the pages and structures of your website to form a website map. It can assist the search engine to crawl the page according to the map and improve the crawling situation of the page. robots.txt is a file that communicates with the robots of search engines. Here you can write down how often you want the robots to visit, whether they are allowed to search the page and follow links, etc. For example, you may have some pages that are still being processed, or marketing pages that are out of season, and do not want to be crawled without being deleted. You can communicate with search robots through the notes in this document.
4. Provide high-quality original content and services that can attract and satisfy users' search intent
In the long run, for SEO, the most important optimization link may be the optimization of content, because this is the decisive factor that can really attract users and have a high degree of interaction. After all, users use search engines. With search intentions and questions in mind, the way to bring the best user experience at this time is to provide the content they are looking for. In the operation of the content, you can master the following points to operate.
1. Content update frequency, quality, originality
Websites that update content frequently, and have high weights and subject terms with search popularity, search spiders will have a higher frequency of visits, come to your website more often, crawl and index new content, and finally display it on Search results. The quality is the key point that affects the depth of interaction between users and the website. If the quality of the content in a website is relatively low, it may cause users to jump out quickly because they cannot get a solution even if they enter the website. Let search engines think that this content is less valuable; on the contrary, a high depth of interaction will make search engines feel that users like your website content, and give them a higher weight, which will increase your ranking and increase your Recommend to more users. In addition, original and unique content is also Google's favorite, but quality is still the biggest consideration.
2. Appropriate keyword density (3~5%)
Responding to the keyword planning mentioned earlier, in the arrangement of content, proper exposure of keywords is also the focus of assisting Google in determining relevance. A reference ratio is 3-5%, but in fact it still depends on the needs. change.
3. Write suitable anchor text, make internal links, link new and old content to improve interaction time
In the content, you can arrange links to old or other pages and internal links that users may be interested in in the text. For example, at the end of the text, you might want to read it? Or there are some proper nouns, which can be linked to the pages of explanation, like the well-known Wikipedia , which is a good example of internal links. In this way, on the one hand, the length of the interaction between users and the website can be deepened, and the weight can be passed to the new page through the link, and the spider can more easily climb to the new page.
Five, optimized for various types of files
As Google continues to integrate search development trends, ALT attributes can be added to images (because the current search engines are still mainly reading text, the image content is still difficult to read, so adding ALT attributes can help search engines to identify the content, fill in The adding method is as shown below ↓).
Then in the pdf, ptt, doc and other document files, attributes can be added to explain content related tags. In addition, relevant titles, descriptions, and tags can be added to the video, which are optimization items that are of great help to the current integrated search.
in conclusion
Although search engine algorithms will continue to change, Google and other search engines’ emphasis on user experience has never changed. In the long run, to do SEO well is to master the preferences of search engines and provide users with good While experiencing the website, use our technology to optimize the website so that search engines can crawl the content of our website correctly and easily, so that the content of the website can be displayed and exposed in the search results as much as possible. After the flow of people is imported, the use of the website is high. High-quality content attracts users to interact and stay, allowing Google to give more weight to the site, which will eventually improve rankings and form a virtuous circle.
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