I believe everyone has seen the website with star comments on the Google search results, which is more eye-catching and eye-catching than other websites!
Such rating marks are generated through structured data (Schema), and Google has recently begun to strictly examine whether there are websites that abuse such markups to prevent someone from defrauding users to click.
When searching on Google, sometimes you will see a star on the search results, as if someone is scoring a score, which is more eye-catching than ordinary search results. This is the "star comment" that Google recently promoted again. !
"Will you be attracted to click on the website in the red box or the website in the blue box?"
What are the benefits of star reviews in search results?
When star reviews appear on the search results, it can increase the space displayed on the search results (as shown in the figure below), attract consumers to click into the website, and generate a positive impression of the website and brand.
To quote SEO expert Ian Brodie:
If a website is marked with 4 or 5 stars, it will get better clicks than unmarked websites, and users will have a better impression of the website before entering the website.
Even if Google has not announced the details of its algorithm, many SEO experts believe that good reviews and ratings can improve the ranking of search results.
Due to too many choices, to quickly and accurately choose the right business, we will rely on the evaluation and refer to the experience/experience of others to make the selection. Therefore, if you can have a score-based presentation on the search results, you can also make people notice your website at a glance!
How can I add star comments on the website?
The prerequisite for a star comment marked with such a rating is: the website itself must have a scoring block!
Regardless of whether it is a message or a product evaluation, there must be a place for users to rate. If there are no such blocks in the website but there are comments displayed, Google will determine that your website comments are artificially adjusted, and there is no reference for users. value.
According to Google’s official instructions , it is recommended that if the website itself has a comment block, you can also add a scoring mechanism and write structured data of the comment , so that search engines can recognize that you have real comment information.
In addition, if the content of the comment tag on the website includes the author and the date of the comment, you can skip the rating of individual comments and use the structured data writing method of cumulative rating. If it’s a summary review, you must provide an average score to display for the composite summary.
Star comment is abused
Since the comment system will display additional information in the search results, some website managers will add comments out of thin air. Google also discovered this matter and proposed:
Compound search can effectively strengthen search results. In order to make search results more meaningful to users, Google is now introducing reviews into algorithm updates to allow users to obtain more effective search results.
At the same time, it also prevents the webmaster from obtaining untrue information through invalid or misleading information.
Google added a note on September 18, 2019:
In the past, companies, organizations, etc., can add comments about themselves on their websites and display the comments on search results. This comment may be added directly, or it may be embedded through the use of a third-party service.
Google considers this to be "serving for itself" because the comments themselves have been filtered before being added to the company's or organization's website.
Google will no longer display star reviews for companies and organizations. For example: if the comment is considered to be written by the webmaster himself, the compound search result of the comment will no longer be displayed.
But other types of comments will still show star comments. For example, a cooking website may use structured data in recipes to summarize its visitor comments. When these recipes appear in searches, we may include this rich comment tag.
The use of structured data in a website is necessary to improve SEO, and star reviews can directly affect the display of search results. As long as the website itself has a comment/rating system, it is recommended to place structured data with comment attributes to Profit scores can be displayed on search results.
In particular, such comments show that it is a great tool for e-commerce websites. In addition to making the website more visible in search results, high-scoring (4-5 stars) item URLs can attract users to click directly enter!
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