Stop forcing people to look at ads, and be careful of your website's ranking down!

 Have you ever had this experience... I was trying to read a review while sliding my phone, and suddenly the entire screen was occupied by a full-page advertisement.

When you can’t find where the cross is, you are usually so angry that you don’t even want to enter the website.

Google heard your voice!

 

They found that a high percentage of bounce rates are caused by "intrusive interstitials".

Google, which has decided to give users a clean reading environment, will use its killer in January next year.

These interstitial advertising sites that affect users’ search intentions will be downgraded! You are dead

 

What is an interstitial ad? The following diagram:

Google also provides related definitions:

• Jump out of interstitial advertising sites that cover the main content, pop out ads when you open the page, and pop out interstitial ads when you browse the site

• A website that displays a single full-page advertisement, and the user has to press the close button to read the main content

• Jump out of ads that look like the main content, but the main content is squeezed to the website below

 

 

but! Life is this But! It will not be downgraded if it is reviewed in another way or appears!

• Jump out of content about legal obligations, such as the use of cookies or age confirmation

• Jump out of the identity login related content reminder, such as Email password

• Jump out of the appropriate size of the content field, such as installing an App, without blocking the main content

 

This information is usually approved by users, so this relatively reasonable and respectful advertising model is acceptable to Google.

 

Google officially stated that this change will take effect on January 10, 2017.

However, websites with interstitial ads still have room for solution. As long as Google determines that the content of the website contains appropriate information, the ranking of search results will not be greatly affected.

It's just that the power of judgment is still in the hands of Google, so it is better to avoid this behavior that interferes with the user experience!